Benriach Launches First-Ever NFT Products on BlockBar
Niko Pajkovic — October 7, 2022 — Tech
References: blockbar & wineindustryadvisor
Scottish whiskey maker Benriach has announced the launch of two new luxury expressions, 'Benriach The Forty' and 'Benriach The Forty Octave Cask Matured,' both of which will be launched exclusively as NFTs. The new whiskey NFTs will be sold as twinsets and will be available to purchase on BlockBar.com.
In addition, the twinsets are being limited to just ten total units, making these digital whiskey bottles rare collector's items. The twinsets with bespoke packaging will be secured on the blockchain. Moreover, owners of these NFTs will have the option to trade them later via the BlockBar marketplace.
“We are delighted that Benriach has chosen to partner with BlockBar to launch its first ever NFT. We look forward to building a great relationship together and releasing more exclusive drops for our BlockBar community," said Dov Falic, BlockBar co-founder and CEO.
Image Credit: BlockBar
In addition, the twinsets are being limited to just ten total units, making these digital whiskey bottles rare collector's items. The twinsets with bespoke packaging will be secured on the blockchain. Moreover, owners of these NFTs will have the option to trade them later via the BlockBar marketplace.
“We are delighted that Benriach has chosen to partner with BlockBar to launch its first ever NFT. We look forward to building a great relationship together and releasing more exclusive drops for our BlockBar community," said Dov Falic, BlockBar co-founder and CEO.
Image Credit: BlockBar
Trend Themes
1. Luxury Nfts - Opportunity for luxury brands to explore NFTs for exclusive limited edition digital products.
2. Blockchain-secured Collectibles - Disruptive innovation opportunity for brands to create blockchain-secured limited edition collectibles.
3. NFT Marketplaces - Potential for creating more NFT marketplaces to enable trading of exclusive digital collectibles.
Industry Implications
1. Whiskey Industry - Opportunity for whiskey makers to explore NFTs for limited edition luxury whiskey bottles as collectibles.
2. Luxury Goods Industry - Disruptive innovation opportunity for luxury brands to create limited edition NFTs for their high-end products, enhancing exclusivity and uniqueness.
3. Blockchain Industry - Potential for blockchain companies to develop new blockchain-secured collectibles for various industries creating a new market that leverages on both blockchain and uniqueness of digital products.
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