John St. Parody Clip Says All Ads Should be Replaced by Cat Videos
Katherinev123 — November 12, 2011 — Pop Culture
In a world where online consumers can't get enough of cat videos, perhaps "catvertising" is the one and only solution to advertising, says this John St. parody video.
Toronto ad agency John St. has released this amusing parody clip, which claims that from now on, its advertising will solely be catvertising. The agency is now completely overrun with cats -- the video shows employees emptying litter boxes and opening cans of cat food. The agency has even gone so far as to create a new acronym, P.U.R.R., to describe its "four pillars of creativity."
According to Creative Director Stephen Jurisic, "Nobody wants to see ads anymore. They want cat videos." To prove this point, the John St. parody clip shows several of the cat videos that have gained viral attention over the last few years, including one of the agency's own, 'Ninja Cat,' which received over 26 million views.
Toronto ad agency John St. has released this amusing parody clip, which claims that from now on, its advertising will solely be catvertising. The agency is now completely overrun with cats -- the video shows employees emptying litter boxes and opening cans of cat food. The agency has even gone so far as to create a new acronym, P.U.R.R., to describe its "four pillars of creativity."
According to Creative Director Stephen Jurisic, "Nobody wants to see ads anymore. They want cat videos." To prove this point, the John St. parody clip shows several of the cat videos that have gained viral attention over the last few years, including one of the agency's own, 'Ninja Cat,' which received over 26 million views.
Trend Themes
1. Catvertising - The trend of using cat videos for advertising purposes, which has the potential to increase brand engagement and reach a wider audience through viral sharing.
2. Parody Advertising - The trend of using parody videos and humorous content as a way to draw attention to a brand or product and increase engagement with consumers.
3. Authentic Advertising - The trend of moving away from traditional advertising methods and using authentic, relatable content to connect with consumers on a more personal level.
Industry Implications
1. Advertising - Advertising agencies can capitalize on the trend of catvertising and create innovative campaigns that are humorous, shareable, and engaging.
2. Media - Media companies can use cat videos as a way to increase engagement on their platforms and reach a wider audience through shares and viral content.
3. Pet Industry - The pet industry can use the trend of cat videos to market their products and establish themselves as a fun and relatable brand.
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