Jody Xiong Creates a Green Crosswalk to Spread Awareness
Romina S. Cortellucci — September 2, 2012 — Eco
References: ddbchina & thisiscolossal
The green sidewalk created by Jody Xiong is a visual reminder of the benefits of walking. The campaign was made in collaboration with the China Environmental Protection Foundation, and is meant to draw the attention of Chinese citizens, urging them to walk more and drive less. This outdoor advertisement took place in 15 cities using white canvases that had a bare tree upon it. Yet, as pedestrians crossed the street, their shoes picked up a smidgen of green paint that appeared to fill the barren tree with leaves.
The tactic worked phenomenally as the campaign has garnered press on and offline. Along with an approximation of nearly 3,920,000 people who walked through the green installations. Jody Xiong along with the team at DDB China have truly outdone themselves with this artful environmental campaign.
The tactic worked phenomenally as the campaign has garnered press on and offline. Along with an approximation of nearly 3,920,000 people who walked through the green installations. Jody Xiong along with the team at DDB China have truly outdone themselves with this artful environmental campaign.
Trend Themes
1. Environmental Awareness Campaigns - Creating visually impactful campaigns that promote environmental awareness and behavior change.
2. Artistic Outdoor Advertising - Using creative and artistic approaches in outdoor advertising to capture attention and engage audiences.
3. Interactive Installations - Designing interactive installations that encourage audience participation and create memorable experiences.
Industry Implications
1. Environmental Organizations - Utilizing innovative campaigns and strategies to raise awareness about environmental issues and encourage sustainable practices.
2. Advertising and Marketing - Exploring new avenues in outdoor advertising to captivate audiences and deliver impactful messages.
3. Creative Design and Art - Integrating art and design into public spaces to inspire and engage individuals through interactive installations.
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