Joan Rivers Hosts Odd TV Series "How You'd Get So Rich?"
Christina Butty — July 14, 2009 — Luxury
References: luxist
Premiering in August is Joan Rivers' new show, “How You'd Get So Rich?"
The premise of, “How You'd Get So Rich†is to find out how wealthy folks got that way and how they spend their money.
This series is meant to help people escape the current economy while offering inspiration and hope to the masses: or to give gold diggers the inside scoop on who the rich folks are and how to target them.
Implications - While economic times remain fairly uncertain, consumers are often looking for any quick fix when it comes to money. Knowledge of money and money gaining ways is an important feature for consumers that are looking for ways out of their money perils. Businesses can capitalize on this pattern by answering this need and providing quick answers to make money by making money themselves.
The premise of, “How You'd Get So Rich†is to find out how wealthy folks got that way and how they spend their money.
This series is meant to help people escape the current economy while offering inspiration and hope to the masses: or to give gold diggers the inside scoop on who the rich folks are and how to target them.
Implications - While economic times remain fairly uncertain, consumers are often looking for any quick fix when it comes to money. Knowledge of money and money gaining ways is an important feature for consumers that are looking for ways out of their money perils. Businesses can capitalize on this pattern by answering this need and providing quick answers to make money by making money themselves.
Trend Themes
1. Wealth Psychology - Opportunity to develop services or products that help individuals understand and improve their relationship with money.
2. Celebrity Lifestyle - Potential for businesses to offer products or experiences that allow consumers to emulate the lives of the rich and famous.
3. Targeted Marketing - Possibility of creating marketing strategies that help businesses connect with specific wealth-seeking audiences.
Industry Implications
1. Finance and Investment - Disruptive innovation opportunities to create alternative investment models tailored to different wealth profiles.
2. Luxury Goods and Services - Opportunity to provide high-end products and experiences that cater to consumers aspiring to a rich lifestyle.
3. Digital Marketing and Analytics - Potential for developing advanced targeting techniques and tools to reach wealth-seeking consumers.
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