Jiant Hard Kombucha's Venice Peach Remixes the Classic Peach Bellini
Laura McQuarrie — January 26, 2022 — Lifestyle
References: jiantkombucha & bevindustry
Venice Peach is the fourth hard kombucha from Jiant Hard Kombucha's seasonal series and it puts a refreshing spin on the classic peach bellini. Fueled by gluten-free, organic and non-GMO ingredients, this new hard kombucha beverage shares the taste of organic Dragonwell Green Tea, sustainably sourced honey, organic peach puree, organic grape juice and Nelson Sauvin hops.
The 5% ABV hard kombucha can be found in 16-ounce single-serve cans and it's clean, simple and packed with antioxidants. Free from preservatives, the ready-to-drink refreshment described as Jiant's "signature SoCal spin on the Classic Peach Bellini" promises to be the perfect accompaniment to days at the beach, brunches and other social occasions.
This beverage, and other hard kombucha products on the market, taps into consumer preferences for low-ABV cocktails and fizzy, fermented drinks with benefits.
The 5% ABV hard kombucha can be found in 16-ounce single-serve cans and it's clean, simple and packed with antioxidants. Free from preservatives, the ready-to-drink refreshment described as Jiant's "signature SoCal spin on the Classic Peach Bellini" promises to be the perfect accompaniment to days at the beach, brunches and other social occasions.
This beverage, and other hard kombucha products on the market, taps into consumer preferences for low-ABV cocktails and fizzy, fermented drinks with benefits.
Trend Themes
1. Low-abv Beverages - The rise of hard kombuchas taps into consumer preferences for low-ABV cocktails and fermented drinks with benefits, creating opportunities for the development of more low-alcohol and healthier beverage options.
2. Organic and Non-gmo Ingredients - The use of organic and non-GMO ingredients in hard kombuchas can appeal to consumers who prioritize health and sustainability, driving innovation in the organic and natural beverage industry.
3. Ready-to-drink - The trend towards ready-to-drink beverages continues with the convenient packaging of Jiant's hard kombucha, creating opportunities for the development of more convenient and portable alcoholic beverages.
Industry Implications
1. Craft Beverages - The hard kombucha trend provides opportunities for craft beverage makers to experiment with new flavors and ingredients, expanding the offerings in the market.
2. Healthy and Organic Beverages - The use of organic and non-GMO ingredients in hard kombuchas can appeal to consumers who prioritize health and sustainability, driving innovation in the organic and natural beverage industry.
3. Convenient Packaging - The trend towards ready-to-drink beverages continues with the convenient packaging of Jiant's hard kombucha, creating opportunities for the development of more convenient and portable alcoholic beverages.
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