Jiant's Fifth Hard Kombucha Release Reinvents an Icy Summer Treat
Laura McQuarrie — May 26, 2022 — Lifestyle
References: jiantkombucha & bevindustry
The newest flavored kombucha from Jiant is the brand's fifth hard kombucha release and it joins the seasonal series as a Summer Snowcone flavor. This hard kombucha flavor crated for summer enjoyment taps into the flavors of berry lemonade hard kombucha with influences from a nostalgic frozen treat.
The canned hard kombucha artfully blends organic Dragonwell Green Tea with sustainably-sourced honey, organic strawberry puree and organic blueberry juice, plus organic lemon juice. Altogether, the 5% ABV beverage shares a taste of something refreshingly different for fans of kombucha, alcohol-spiked drinks and grown-up lemonade.
The whimsical new flavor inspired by a variation of shaved ice can be found in packaging that's boldly colored and bright, conveying the many fresh and fruity flavors of the hard kombucha inside.
The canned hard kombucha artfully blends organic Dragonwell Green Tea with sustainably-sourced honey, organic strawberry puree and organic blueberry juice, plus organic lemon juice. Altogether, the 5% ABV beverage shares a taste of something refreshingly different for fans of kombucha, alcohol-spiked drinks and grown-up lemonade.
The whimsical new flavor inspired by a variation of shaved ice can be found in packaging that's boldly colored and bright, conveying the many fresh and fruity flavors of the hard kombucha inside.
Trend Themes
1. Summer-inspired Kombuchas - The combination of seasonal fruits and nostalgic treats creates an opportunity for brands to innovate and cater to summer tastes with alcoholic kombuchas.
2. Hybrid Alcoholic Beverages - Mixing up unique flavors to create new alcoholic drinks like hard kombucha disrupts traditional beverage categories and appeals to consumers seeking novel and adventurous tastes.
3. Artisanal Canned Drinks - Canned hard kombucha offers a convenient and portable way for brands to showcase artisanal/organic ingredients and differentiate themselves with packaging design.
Industry Implications
1. Alcoholic Beverage Manufacturing - Incorporating creative and unexpected flavor profiles into alcoholic beverages like kombucha offers an opportunity for manufacturers to appeal to new audiences and increase sales.
2. Health/wellness Industry - Alcoholic kombucha allows brands to tap into the growing health-conscious market and provide a healthier alternative to traditional sugary alcoholic beverages.
3. Packaging Industry - Creative and unique packaging design can add value to artisanal canned drinks like hard kombucha, and packaging companies can help brands stand out on shelves with bold and appealing designs.
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