The Jessie J Wild Video Channels Sass, Strength and Femininity
— June 3, 2013 — Pop Culture
References: zimbio
The new Jessie J Wild video is a perfect example of a pop star seeking to change her image using her music as a platform.
Jessie J has hit it big in the UK with songs like ‘Domino’ and ‘Who You Are’ and is well on her way to hitting North America. This video is clearly Jessie J’s response to American music using heightened sensuality as a device to bring in viewers.
While some pop stars overuse their bodies to gain popularity, Jessie J uses her strong femininity as a fierce way to capture the world’s attention. The ‘Wild’ video shows Jessie J rocking a shaved head while wearing a skimpy bandeau trashing the tradition of soft femininity. The Jessie J Wild video is proof that female singers can drop the good girl image, the flowing dresses and the PG-rated song lyrics in favor of a strong, independent persona.
Jessie J has hit it big in the UK with songs like ‘Domino’ and ‘Who You Are’ and is well on her way to hitting North America. This video is clearly Jessie J’s response to American music using heightened sensuality as a device to bring in viewers.
While some pop stars overuse their bodies to gain popularity, Jessie J uses her strong femininity as a fierce way to capture the world’s attention. The ‘Wild’ video shows Jessie J rocking a shaved head while wearing a skimpy bandeau trashing the tradition of soft femininity. The Jessie J Wild video is proof that female singers can drop the good girl image, the flowing dresses and the PG-rated song lyrics in favor of a strong, independent persona.
Trend Themes
1. Feminist Music Videos - Opportunity for female artists to challenge traditional gender norms and promote empowerment through their music videos.
2. Rebranding Through Music - Using music as a platform to change an artist's image and appeal to a new audience.
3. Sass and Strength in Pop Culture - Increasing emphasis on powerful and confident personas in popular music.
Industry Implications
1. Music Industry - Creating opportunities for artists and labels to capitalize on the demand for more empowering and unconventional music videos.
2. Fashion Industry - A chance for designers to create bold and edgy fashion pieces that challenge traditional notions of femininity.
3. Media and Entertainment Industry - Opportunity for production companies and streaming platforms to showcase and promote boundary-pushing music videos.
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