Time Machine is a New Cannabis Brand that Takes Cues From Gamer Culture
Elena Rahman — April 13, 2022 — Business
References: timemachinebrand
Time Machine is a new cannabis brand that offers premium, greenhouse-grown hydroponic flower at value prices. The brand's style and its image are an ode to gamer culture. Its merchandise is sourced from Pacific Stone's family of farms on California's central coast.
Time Machine's packaging boasts interactive, graphic-novel-themed packaging that allows consumers to experience a modern story about an ancient plant. QR codes are located on each product's packaging that direct customers to engaging brand content. The content is an ideal addition to a cannabis smoking session.
In addition to the cannabis retailer's gamified products, the brand is the first in the industry to introduce a 28-count jar of hand-rolled pre-rolls that contain half an ounce of flower per jar.
Image Credit: Time Machine
Time Machine's packaging boasts interactive, graphic-novel-themed packaging that allows consumers to experience a modern story about an ancient plant. QR codes are located on each product's packaging that direct customers to engaging brand content. The content is an ideal addition to a cannabis smoking session.
In addition to the cannabis retailer's gamified products, the brand is the first in the industry to introduce a 28-count jar of hand-rolled pre-rolls that contain half an ounce of flower per jar.
Image Credit: Time Machine
Trend Themes
1. Gamified Packaging - Brands can incorporate interactive design elements into packaging to enhance the consumer experience and create a stronger brand connection.
2. QR Code Marketing - QR codes on packaging can be used to create engaging brand content and provide additional value for consumers.
3. Large Pre-roll Packs - The introduction of larger pre-roll packs can provide more convenience and value for consumers and could potentially disrupt the cannabis industry.
Industry Implications
1. Cannabis - The cannabis industry can use interactive packaging, QR codes, and larger pre-roll packs to enhance the consumer experience and differentiate their brand.
2. Gaming - The gaming industry can explore potential collaborations or licensing deals with cannabis brands to create unique product lines that appeal to the gaming community.
3. Marketing - Marketing agencies can help cannabis brands incorporate interactive packaging and QR code campaigns into their marketing strategies to increase brand engagement and attract new customers.
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