Flower by Edie Parker Seedies Come in Three Flavors
Michael Hemsworth — December 12, 2024 — Lifestyle
References: cannabistcompany & preparedfoods
The Flower by Edie Parker Seedies have been launched in collaboration with The Cannabist Company Holdings Inc. to provide consumers in New York and Colorado with a functional, flavorful option to add into their lifestyle. The gummies come in three flavors including Peach Raspberry, Blackberry Lemon and Watermelon Lime, which are crafted with a sativa, indica and hybrid cannabis strain, respectively. The products are hitting store shelves now and are expected to be expanded further into the US market in the first quarter of 2025 for consumers to look out for.
President at The Cannabist Company Inc. Jesse Channon spoke on the Flower by Edie Parker Seedies saying, "Brett and her team have created a brand that resonates with people in a truly unique way by normalizing cannabis consumption through the lens of fashion and culture. Our brand partnership model has enabled us to work with the most amazing partners and use our scaled retail and cultivation platforms to elevate these incredibly innovative and dynamic founders and their brands, while keeping the customer at the center of everything.”
Image Credit: The Cannabist Company / Flower by Edie Parker
President at The Cannabist Company Inc. Jesse Channon spoke on the Flower by Edie Parker Seedies saying, "Brett and her team have created a brand that resonates with people in a truly unique way by normalizing cannabis consumption through the lens of fashion and culture. Our brand partnership model has enabled us to work with the most amazing partners and use our scaled retail and cultivation platforms to elevate these incredibly innovative and dynamic founders and their brands, while keeping the customer at the center of everything.”
Image Credit: The Cannabist Company / Flower by Edie Parker
Trend Themes
1. Cannabis-infused Confectionery - Edie Parker Seedies introduces a new wave of cannabis edibles by infusing fashion and culture into culinary experiences, offering a fresh take on traditional confectionery.
2. Lifestyle-driven Cannabis Products - The integration of cannabis with lifestyle branding exemplifies how cannabis products can transcend their traditional uses and align with modern consumer identities.
3. Collaborative Brand Partnerships - The partnership between Flower by Edie Parker and The Cannabist Company showcases the potential of strategic collaborations to expand market reach and enhance brand resonance.
Industry Implications
1. Cannabis Edibles - The cannabis edibles industry sees a surge in innovation with creative flavors and strain-specific formulations appealing to discerning consumers.
2. Fashion-influenced Product Design - Intersection of cannabis and fashion industries emerges as products like Edie Parker Seedies design their offerings to resonate with trend-focused consumers.
3. Health and Wellness - Cannabis products positioned within wellness and lifestyle industries explore opportunities for normalizing consumption and enhancing user experiences.
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