The Jeep Same Day Ad References Groundhog Day
Laura McQuarrie — April 16, 2020 — Autos
References: designtaxi
Brands are sending messages of support and solidarity to those who are self-isolating at home, including Jeep, which recently released a short ad called Same Day. The ad references the fact that many people are finding that their days at home are starting to blur into one another, sometimes making it difficult to remember what day of the week it is. The Same Day ad takes the form of a public service announcement that encourages people to stay home and reminds them that there will be adventures awaiting them when it is safe to return to some level of life as it used to be.
The 26-second ad is not just a nod to the themes in the Groundhog Day film but also Jeep's own Super Bowl 2020 commercial featuring Bill Murray.
The 26-second ad is not just a nod to the themes in the Groundhog Day film but also Jeep's own Super Bowl 2020 commercial featuring Bill Murray.
Trend Themes
1. Brands Showing Support - Brands are finding innovative ways to show support and solidarity to those self-isolating at home through creative advertising.
2. Blurring of the Days - With days at home blending together, there is an opportunity for companies to create products or services that help individuals keep track of time and maintain structure.
3. Adventures in Waiting - As the ad suggests, there will be opportunities for businesses to tap into the pent-up demand for experiences and adventures once people can safely return to normal life.
Industry Implications
1. Advertising - The advertising industry can explore new methods of creative messaging and storytelling to support and connect with individuals during periods of self-isolation.
2. Technology - The technology industry can develop innovative solutions such as smart devices or apps that help individuals maintain a sense of time and structure during extended periods at home.
3. Travel and Leisure - The travel and leisure industry should prepare for the potential surge in demand for experiences and adventures once the restrictions of self-isolation are lifted.
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