The 'Jedward' Hairstyle Takes the (Hair)Net by Storm
Cowbag — November 17, 2009 — Pop Culture
References: news.sky & cakeheadlovesevil
Some trends you see coming, others sneak up and take you by total surprise. I would say the frenzy over having a 'Jedward' hairstyle is very much in the latter category.
For those not UK-based, 'Jedward' refers to John and Edward, two awful contestants on the television show 'The X Factor.' Even though they have not been voted out yet, they appear to be tone deaf. But, as you know the British love underdogs, so the worse the Jedward team is, the more the British support them, and the more other people (see gallery) will sport the Jedward hairstyle.
Oh, and it annoys Simon Cowell when they stay in the competition, too.
For those not UK-based, 'Jedward' refers to John and Edward, two awful contestants on the television show 'The X Factor.' Even though they have not been voted out yet, they appear to be tone deaf. But, as you know the British love underdogs, so the worse the Jedward team is, the more the British support them, and the more other people (see gallery) will sport the Jedward hairstyle.
Oh, and it annoys Simon Cowell when they stay in the competition, too.
Trend Themes
1. Jedward Hairstyle Trend - Analyze potential for hair styling brands to come up with innovative products and services that cater to this emerging trend.
2. Underdog Celebrity Endorsements Trend - Brands could strive to incorporate mediocre individual endorsements as a part of their brand building strategies and leverage the emerging trend to their advantage.
3. TV Show-based Fashion Trends - Explore potential opportunities for fashion and beauty brands to ride the wave of emerging TV-based fashion trends.
Industry Implications
1. Hair Styling Brands - Hair styling brands could take this trend to their strategic product portfolios and offer products that cater to this audience.
2. Media and Advertising - Media outlets could put their content creation expertise to use and collaborate with influencers to promote and propagate the trend further.
3. Fashion and Beauty Brands - Fashion and beauty brands can leverage the trend by collaborating with the TV shows via designer wears or advertisement placements.
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