JECCA MAKEUP Celebrates That #MakeupHasNoGender
Laura McQuarrie — December 2, 2017 — Fashion
References: jecca-makeup & livekindly.co
JECCA MAKEUP is a vegan, cruelty-free and unisex beauty brand from British makeup artist Jessica Blackler that aims to remind consumers that #MakeupHasNoGender. In particular, JECCA MAKEUP leverages the transformative power of makeup to address some of the concerns from transgender men and women that are rarely touched on by mainstream cosmetic brands.
The lack of full-coverage cosmetics on the market inspired the creation of JECCA's first product, a color corrector that is lightweight and comfortable on the skin, yet suitable for concealing everything from acne and birthmarks to beard shadows. JECCA MAKEUP's Correct & Conceal Palette is currently available in both light and medium shades.
Both palettes feature two colors, which are meant to be used one after another to neutralize undesirable undertones and color-correct imperfections with their oil-free, matte formulas.
The lack of full-coverage cosmetics on the market inspired the creation of JECCA's first product, a color corrector that is lightweight and comfortable on the skin, yet suitable for concealing everything from acne and birthmarks to beard shadows. JECCA MAKEUP's Correct & Conceal Palette is currently available in both light and medium shades.
Both palettes feature two colors, which are meant to be used one after another to neutralize undesirable undertones and color-correct imperfections with their oil-free, matte formulas.
Trend Themes
1. Unisex Makeup - The unisex makeup trend is rising, paving the way for beauty brands to offer more gender-neutral products.
2. Vegan and Cruelty-free Makeup - Vegan and cruelty-free makeup products are gaining popularity as consumers become more conscious about animal welfare.
3. Full-coverage Makeup - The demand for full-coverage makeup is increasing as consumers look for more versatile and inclusive cosmetic options.
Industry Implications
1. Beauty Industry - The beauty industry can tap into the unisex makeup trend and offer more inclusive and diverse product lines.
2. Animal Rights Industry - The animal rights industry can collaborate with the beauty industry to push for more vegan and cruelty-free makeup options.
3. Transgender Industry - The transgender industry can leverage the rising demand for full-coverage makeup to create products that cater specifically to the needs of transgender men and women.
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