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Reversing Surname Traditions

Clean the Sky - Positive Eco Trends & Breakthroughs

Actor Jay Mohr Adds His Wife's Last Name to His

— December 28, 2008 — Lifestyle
In the ultimate display of a man who is truly in touch with his feminine side, as a second anniversary present to his wife, Nikki Cox, Jon Ferguson Mohr petitioned the court to change his name. He didn’t append Cox’s name to the end of his (as a woman might) to make his full name Jon Ferguson Mohr Cox, however; instead, he opted for Jon Ferguson Cox Mohr--or, should we say, “Jay Cox Mohr?”

Could Jay Mohr adding Nikki Cox’s last name to his own inspire other husbands to do the same with their wives, to break the tradition of women using their husbands’ surnames only? Perhaps. Sometimes celebrities pave the way for change, and other times not. 
Trend Themes
1. Reversed Surname Traditions - Opportunity for individuals to reverse traditional surname conventions, allowing husbands to add their wives' last names.
2. Celebrity Name Changes - Trend of celebrities changing their names to incorporate their spouse's surname, potentially inspiring others to do the same.
3. Breaking Gender Traditions - Movement towards breaking traditional gender roles by challenging the norm of women using their husband's surnames only.
Industry Implications
1. Law and Legal Services - Potential disruption in legal services with an increase in name change petitions due to reversed surname traditions.
2. Media and Entertainment - Opportunity for media and entertainment industries to explore and portray stories of individuals reversing surname traditions.
3. Wedding and Relationship Services - Innovative services catering to couples who wish to break tradition and explore alternative surname conventions.
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