The Japanese Communist Party is Using Cute Characters to Promote Issues
Laura McQuarrie — August 5, 2013 — Pop Culture
References: jcp.or.jp & japantrends
The Japan Communist Party recently introduced the 'Proliferation Bureau,' which sounds a lot more serious than it looks. The 'Proliferation Bureau' is a group of eight adorable cartoon characters to promote the Communist Party.
Each character embodies an issue that the Party aims to tackle like Gamagucchan, a purse that represents tax reduction for Japanese households and Otento-sun, a sun whose mission is to combat nuclear power. These adorable characters appeal to younger voters and make Party's stance on important world issues very understandable. The use of these characters have been incredibly effective for the Japan Communist Party, inciting youth to dress up in costume as these characters to show their support for these issues and the Party.
Each character embodies an issue that the Party aims to tackle like Gamagucchan, a purse that represents tax reduction for Japanese households and Otento-sun, a sun whose mission is to combat nuclear power. These adorable characters appeal to younger voters and make Party's stance on important world issues very understandable. The use of these characters have been incredibly effective for the Japan Communist Party, inciting youth to dress up in costume as these characters to show their support for these issues and the Party.
Trend Themes
1. Political Mascots for Youth Engagement - Political parties and organizations may leverage cute and relatable characters to attract younger voters and promote important issues.
2. Animated Advocacy Representatives - Animated mascots can effectively communicate complex political stances and create a more friendly and approachable image for an organization.
3. Novelty Politics - The use of unconventional and creative methods like using cute cartoon characters can generate renewed interest in political parties and ignite community engagement.
Industry Implications
1. Political Parties - Political parties from across the globe can adopt innovative strategies like using adorable political mascots to reach out to new voters and build brand identity.
2. Marketing and Advertising - Marketing agencies can help political parties and organizations develop creative outreach campaigns informed by niche market research to amplify political messages.
3. Animation and Graphics Design - Design studios can offer animation and graphics services to political organizations to create mascots that are both cute and effective in delivering political messages.
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