An Aussie Social Enterprise Cafe With Heart
Bianca — February 20, 2012 — Social Good
References: trendhunter
James Murphy is the founder of KereKere, a social enterprise coffee shop in Melbourne, Australia that allows its customers to pick a cause to benefit each time they purchase a beverage. We previously profiled KereKere, and today we have a chance to learn more about James, where his idea came from, and some background on why he decided to become a social entrepreneur.
4 Questions with James Murphy, founder of KereKere
1. How did the idea for the business model come about?
KereKere is named after the concept that inspired it - 'KereKere', a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment. The idea was introduced to me as a child whilst I was growing up on the Pacific Island. In this spirit, at the core of the KereKere social and business model is the idea: give without expectation.
2. How did you decide to join this sector?
After working as a social worker, I decided that starting a business with its roots in social justice was the way I wanted to make a contribution to my community. The challenge over the past five years has been finding the right balance between being profitable as a business, and making that positive contribution.
3. How do you get your inspiration?
I am passionate about community wellbeing, the environment, good food and quality living.
4. How do you reset yourself to be creative? Do you have any rituals?
I love new ideas and I am encouraged by seeing people generate innovative solutions and business models. I am most creative when I am relaxed so I enjoy going to the beach, spending time with my partner and dedicating reflection time.
4 Questions with James Murphy, founder of KereKere
1. How did the idea for the business model come about?
KereKere is named after the concept that inspired it - 'KereKere', a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment. The idea was introduced to me as a child whilst I was growing up on the Pacific Island. In this spirit, at the core of the KereKere social and business model is the idea: give without expectation.
2. How did you decide to join this sector?
After working as a social worker, I decided that starting a business with its roots in social justice was the way I wanted to make a contribution to my community. The challenge over the past five years has been finding the right balance between being profitable as a business, and making that positive contribution.
3. How do you get your inspiration?
I am passionate about community wellbeing, the environment, good food and quality living.
4. How do you reset yourself to be creative? Do you have any rituals?
I love new ideas and I am encouraged by seeing people generate innovative solutions and business models. I am most creative when I am relaxed so I enjoy going to the beach, spending time with my partner and dedicating reflection time.
Trend Themes
1. Social Entrepreneurship - KereKere's business model exemplifies the growing trend of social entrepreneurship, where businesses aim to make a positive impact on society while still being profitable.
2. Community Wellbeing - KereKere's focus on community wellbeing reflects a larger trend of businesses prioritizing the health and happiness of their local communities.
3. Sustainable Business Practices - KereKere's commitment to the environment and quality living aligns with the trend of businesses adopting sustainable practices to minimize their ecological footprint.
Industry Implications
1. Café and Restaurant - The café and restaurant industry can learn from KereKere's social enterprise model and incorporate giving without expectation into their business models.
2. Social Services - The social services industry can explore ways to collaborate with social enterprises like KereKere to provide support and resources for community well-being.
3. Sustainable Food and Beverage - The sustainable food and beverage industry can leverage KereKere's commitment to the environment and quality living to drive innovation in eco-friendly practices and products.
2.2
Score
Popularity
Activity
Freshness
