Echo Falls Passion Fruit & Sicilian Lemon Fruit Fusion is Aromatic
Michael Hemsworth — March 9, 2022 — Marketing
References: echofallswine & conveniencestore
The Echo Falls Passion Fruit & Sicilian Lemon Sparkling Fruit Fusion wine is being launched by the brand in the UK ahead of the warm weather months to offer consumers an option that is perfect for enjoyment in the summertime.
The wine features an aromatic profile that is flavorful and perfect for enjoyment on its own or as part of a cocktail recipe. The product will start arriving on store shelves on March 28, 2022 at a price point of £5.50 across grocery, convenience store and wholesale retail channels.
Senior Brand Manager Alexandra Molson spoke further on the new Echo Falls Passion Fruit & Sicilian Lemon Sparkling Fruit Fusion wine saying, "The share of sparkling fruit flavoured wine within the flavoured wine category is up by 19% in volume, compared to last year, as shoppers become more adventurous and look to expand their wine repertoire. To tap into this growth, we are extending our Fruit Fusion Sparkling range with this innovative product, which has already performed well in our consumer testing. Both Passion Fruit and Sicilian Lemon are ranked within the top 10 for flavoured alcohol product launches in the past five years, and by adding the Sicilian provenance, we are signalling quality to our customers. Our Fruit Fusions range is perfect for recruiting younger consumers to wine and we’re confident this new variety will be a hit as we enter the summer months.”
The wine features an aromatic profile that is flavorful and perfect for enjoyment on its own or as part of a cocktail recipe. The product will start arriving on store shelves on March 28, 2022 at a price point of £5.50 across grocery, convenience store and wholesale retail channels.
Senior Brand Manager Alexandra Molson spoke further on the new Echo Falls Passion Fruit & Sicilian Lemon Sparkling Fruit Fusion wine saying, "The share of sparkling fruit flavoured wine within the flavoured wine category is up by 19% in volume, compared to last year, as shoppers become more adventurous and look to expand their wine repertoire. To tap into this growth, we are extending our Fruit Fusion Sparkling range with this innovative product, which has already performed well in our consumer testing. Both Passion Fruit and Sicilian Lemon are ranked within the top 10 for flavoured alcohol product launches in the past five years, and by adding the Sicilian provenance, we are signalling quality to our customers. Our Fruit Fusions range is perfect for recruiting younger consumers to wine and we’re confident this new variety will be a hit as we enter the summer months.”
Trend Themes
1. Sparkling Fruit Flavored Wine - Opportunity for beverage companies to introduce more innovative and exotic fruit flavors to cater to consumers' changing preferences.
2. Ready-to-drink Cocktails - Ready-to-drink cocktails and mixers offer great convenience for consumers and an opportunity for alcohol brands to cater to the on-the-go lifestyle.
3. Quality Provenance Signaling - Highlighting the quality of ingredients and their origins can help set a product apart and appeal to consumers who prioritize premium ingredients and flavors.
Industry Implications
1. Beverage Industry - From wine to spirits to non-alcoholic beverages, there's opportunity to create more innovative and premium products that cater to consumers' evolving tastes and lifestyles.
2. Convenience Store Industry - Convenience stores can leverage the trend towards ready-to-drink cocktails and mixers to appeal to consumers looking for convenient, on-the-go options.
3. Retail Industry - With more consumers shopping online for groceries, retailers can benefit from stocking innovative and premium products, like Echo Falls Passion Fruit & Sicilian Lemon Sparkling Wine, that appeal to consumers looking for unique and high-quality options.
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