The Latest Addition to the Jam Shed Mini Box Prioritizes Value
Michael Hemsworth — January 30, 2025 — Lifestyle
References: accoladewines & scottishgrocer
The Jam Shed Mini Box range has been expanded by Accolade Wines to provide consumers with an additional option to pick up this season. The wine comes in the form of the Jam Shed Malbec with 1.5-liter in each box to provide a total of two bottles for shoppers to keep on hand. The box-style packaging will keep the wine fresh for up to six weeks and is priced at £14, which will make it a great option for value-minded consumers to pick up.
Head of Portfolio, Innovation and Sustainability for Europe at Accolade Wines Lucy Ramsay spoke on the new addition to the Jam Shed Mini Box range saying, "The addition of Jam Shed Malbec to our Mini Box range is an exciting step forward for Accolade Wines as we continue to innovate and respond to what our consumers are looking for. Expanding the range with Malbec – a varietal that’s already a firm favourite – perfectly positions us to drive category growth, appealing to our loyal Shed Heads and attracting new customers seeking convenience without compromising on quality."
Head of Portfolio, Innovation and Sustainability for Europe at Accolade Wines Lucy Ramsay spoke on the new addition to the Jam Shed Mini Box range saying, "The addition of Jam Shed Malbec to our Mini Box range is an exciting step forward for Accolade Wines as we continue to innovate and respond to what our consumers are looking for. Expanding the range with Malbec – a varietal that’s already a firm favourite – perfectly positions us to drive category growth, appealing to our loyal Shed Heads and attracting new customers seeking convenience without compromising on quality."
Trend Themes
1. Compact Wine Packaging - The rise of compact and portable wine packaging offers an innovative way for consumers to enjoy quality wines conveniently at lower price points.
2. Value-driven Wine Options - Emerging patterns in affordable wine options respond to consumer demand for budget-friendly yet quality experiences in home consumption.
3. Extended Shelf Life Wines - Innovations in packaging that extend the freshness of wine to several weeks disrupt traditional consumption patterns, offering greater flexibility.
Industry Implications
1. Wine Production - The wine production industry sees potential growth opportunities through innovation in value-driven, sustainably-packaged products catering to price-sensitive consumers.
2. Packaging Solutions - Innovative packaging solutions that keep products fresher for longer create new business opportunities in the beverage packaging industry.
3. Retail Markets - Retail markets capitalize on the trend towards compact and value-oriented products by offering innovative wine solutions appealing to modern consumer preferences.
4.7
Score
Popularity
Activity
Freshness
