The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
Michael Hemsworth — September 8, 2020 — Marketing
References: mcvities & talkingretail
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is a new offering from Pladis that will provide consumers with a themed way to celebrate their upcoming Halloween festivities. The cake aims to tap into the growing popularity of sharing cakes and is positioned as being delicious on its own as well as perfect with custard. The cake will retail for £1 for a 200 gram serving to make it a cost-effective option as an autumnal dessert.
Head of Marketing for Cake at Pladis UK&I Claire Hooper spoke on the new McVitie’s Funny Bones Sticky Toffee Flavour Cake saying, "Halloween presents a prime opportunity for retailers to stock novel, seasonal products, which encourage consumers to make impulse purchases. Given that cakes are a more impulsive buy than other sweet snacks, it’s undoubtedly an important category for retailers to focus on during the season. We’ve also launched a digital and social media campaign which calls on shoppers to celebrate ‘A Dead Good Night In’ in recognition of this ‘new normal’.
We’ve enlisted the help of a group of parent celebrity influencers to encourage families to get creative together with some simple Halloween craft activities, which will drive the ‘Halloween at Home’ message and bring the McVitie’s range front-of-mind among shoppers seeking Halloween treats.”
Head of Marketing for Cake at Pladis UK&I Claire Hooper spoke on the new McVitie’s Funny Bones Sticky Toffee Flavour Cake saying, "Halloween presents a prime opportunity for retailers to stock novel, seasonal products, which encourage consumers to make impulse purchases. Given that cakes are a more impulsive buy than other sweet snacks, it’s undoubtedly an important category for retailers to focus on during the season. We’ve also launched a digital and social media campaign which calls on shoppers to celebrate ‘A Dead Good Night In’ in recognition of this ‘new normal’.
We’ve enlisted the help of a group of parent celebrity influencers to encourage families to get creative together with some simple Halloween craft activities, which will drive the ‘Halloween at Home’ message and bring the McVitie’s range front-of-mind among shoppers seeking Halloween treats.”
Trend Themes
1. Halloween-themed Foods - Opportunity for food companies to create seasonal products to encourage consumers to make more impulsive purchases during Halloween.
2. Social Media Campaigns for Themed Foods - Opportunity for food companies to leverage digital and social media campaigns to drive brand awareness and sales for seasonal offerings.
3. Influencer Marketing for Themed Foods - Opportunity for food companies to engage celebrity influencers to promote seasonal products and encourage families to get creative with themed activities.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage industry to capitalize on seasonal trends and boost sales with holiday-themed products and dynamic marketing campaigns.
2. Retail - Opportunity for retailers to focus on the impulse-buying category for sweet snacks through in-store and online promotions of seasonal foods.
3. Digital Marketing - Opportunity for digital marketing industry to develop innovative and creative social media campaigns to promote Halloween-themed foods and attract more consumers.
2.2
Score
Popularity
Activity
Freshness
