Jackie Chan Segways into Future in a Kaspersky Ad
Susan Read — July 29, 2009 — Marketing
Kaspersky’s Internet Security Solutions has a new ad campaign that is making waves around the world wide web. The video depicts Jackie Chan sporting a “Kaspersky” helmet, floating on a Segway towards what appears to be the future, and kicking the crap out of what must be computer viruses.
While we’re not sure if this is exactly how Kaspersky’s ISS works, this ad really makes us want to try it out.
The ad may have something to do with Jackie Chan’s Segway dealership in China. Then again, maybe these scooters really are the key. Maybe we will lean gently towards a future of internet solutions.
I don’t know about you, but I think the world just got a little bit safer.
While we’re not sure if this is exactly how Kaspersky’s ISS works, this ad really makes us want to try it out.
The ad may have something to do with Jackie Chan’s Segway dealership in China. Then again, maybe these scooters really are the key. Maybe we will lean gently towards a future of internet solutions.
I don’t know about you, but I think the world just got a little bit safer.
Trend Themes
1. Internet Security Solutions - Disruptive innovation opportunity: Develop advanced internet security solutions that can protect against evolving cyber threats.
2. Celebrity Endorsements - Disruptive innovation opportunity: Explore unique celebrity endorsements to create engaging and memorable ad campaigns.
3. Futuristic Advertisements - Disruptive innovation opportunity: Utilize futuristic elements and technology in ad campaigns to capture attention and stand out.
Industry Implications
1. Cybersecurity - Disruptive innovation opportunity: Innovate and improve cybersecurity measures to counter sophisticated and evolving online threats.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace creative and unconventional advertising techniques to effectively promote products and services.
3. Electric Scooter Industry - Disruptive innovation opportunity: Incorporate advanced technology and features in electric scooters to enhance safety and performance.
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