Jack Daniel's Tennessee Honey Ad Shows What a Buzz It Makes
Laura McQuarrie — May 21, 2014 — Marketing
References: jackdaniels & adeevee
Jack Daniel's Tennessee Honey was the first flavored whiskey to be offered by the brand, which came out quite a while back, but as this ad shows, people are still buzzing from the excitement.
The print ad is set in a backyard and at a first glance, it just looks like the golden bottle is coated in bees, which makes total sense, since the whiskey is honey-flavored. However, upon closer inspection, you'll see that the colony is not made up of bees, but miniature people swarming the Jack Daniel's whiskey bottle. As well as visually making ties to bees, honey and beehives, the ad by Sydney's Arnold Furnace agency also cleverly references Jack Daniel's ability to "Draw a crowd," as subtly noted in the print ad's tag.
The print ad is set in a backyard and at a first glance, it just looks like the golden bottle is coated in bees, which makes total sense, since the whiskey is honey-flavored. However, upon closer inspection, you'll see that the colony is not made up of bees, but miniature people swarming the Jack Daniel's whiskey bottle. As well as visually making ties to bees, honey and beehives, the ad by Sydney's Arnold Furnace agency also cleverly references Jack Daniel's ability to "Draw a crowd," as subtly noted in the print ad's tag.
Trend Themes
1. Flavored Alcohol - The popularity of Jack Daniel's Tennessee Honey suggests a growing interest in flavored alcoholic beverages that offer unique taste experiences.
2. Creative Advertising - The success of the Jack Daniel's Tennessee Honey ad demonstrates the effectiveness of unconventional and eye-catching advertising campaigns.
3. Brand Loyalty - Consumers' continued excitement for Jack Daniel's Tennessee Honey indicates a strong sense of brand loyalty and willingness to try new products from trusted brands.
Industry Implications
1. Alcoholic Beverages - There is an opportunity for manufacturers of alcoholic beverages to experiment with unique flavors and ingredients that appeal to consumers' desire for new taste experiences.
2. Marketing and Advertising - Businesses specializing in marketing and advertising can capitalize on the success of the Jack Daniel's Tennessee Honey ad by creating similarly inventive campaigns for their clients.
3. Consumer Goods - Companies in the consumer goods industry can benefit from building strong brand loyalty and developing new, innovative products that appeal to their existing customer base.
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