Fine Dining Restaurant Bulrush Adapts to the Climate of COVID-19
References: bulrushstl & restaurant-hospitality
Drive-in tasting menus have become commonplace in the context of the COVID-19 pandemic—so much so that even the brands that fancy themselves to deliver the most luxurious of experiences are adapting to more convenient models of business. St. Louis fine dining restaurant Bulrush, which offers historic Ozark cuisine, is part of this movement. Back in August, the business launched its 'Park & Dine' drive-in tasting menu program—from "confit turkey thigh over hominy" to "forage pawpaw on top of grits with foraged black mushrooms."
Through this initiative, Bulrush prioritizes the safety of customers and staff. The menu, which costs $100 per person, remains much unchanged from the restaurant's pre-COVID times. Workers can identify which car needs service—whether to clear dishes or bring the next course—through a special colored flag system.
Bulrush enhances the drive-in tasting experience by giving customers a link to its Spotify list and a live Zoom call where they can indulge in the sights and sounds of the kitchen, as well as ask questions if they have any.
Image Credit: Bulrush
Through this initiative, Bulrush prioritizes the safety of customers and staff. The menu, which costs $100 per person, remains much unchanged from the restaurant's pre-COVID times. Workers can identify which car needs service—whether to clear dishes or bring the next course—through a special colored flag system.
Bulrush enhances the drive-in tasting experience by giving customers a link to its Spotify list and a live Zoom call where they can indulge in the sights and sounds of the kitchen, as well as ask questions if they have any.
Image Credit: Bulrush
Trend Themes
1. Drive-in Tasting Menus - Fine dining restaurants could implement drive-in tasting menus as a safer way to offer their high-end dining experiences while prioritizing customer and staff safety during the pandemic.
2. Virtual Kitchen Tours - Restaurants could offer virtual kitchen tours through live video calls, providing customers with a behind-the-scenes look at the preparation of their food, as well as an opportunity to ask questions and engage with staff.
3. Personalized Dining Experiences - Drive-in tasting menus could be personalized to individual customer preferences, creating a more unique and memorable experience while also accommodating dietary restrictions and preferences.
Industry Implications
1. Fine Dining Restaurants - Fine dining restaurants specifically could benefit from implementing drive-in tasting menus or virtual kitchen tours, as a way to adapt to the pandemic while still offering their high-end dining experiences.
2. Event Catering Companies - Event catering companies could offer drive-in tasting menus as an alternative to traditional catering events, providing a more personalized and safer experience for guests.
3. Hospitality Technology Companies - Hospitality technology companies could develop innovative solutions to facilitate drive-in tasting menus and live virtual kitchen tours, creating a new market for restaurant technology.
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