The 2022 Billboard Music Awards & Pepsi are Sharing an Exclusive Drop
Laura McQuarrie — May 11, 2022 — Tech
References: BillboardChartStars & prnewswire
For the first time ever, the Pepsi Mic Drop x Billboard Music Awards "Winners' Club" NFT Collection will be giving music fans the chance to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. Custom digital collectibles will be announced during the live show and unlocked in real-time, and they will only remain available for free minting for just 20 minutes.
During the show, fans will also want to watch out for the exclusive Pepsi Mic Drop Moment and a collectible that can be redeemed via a QR code.
With this special collection of digital assets, fans get to partake in the 2022 Billboard Music Awards in a way that creates interaction, as well as a sense of shared ownership.
During the show, fans will also want to watch out for the exclusive Pepsi Mic Drop Moment and a collectible that can be redeemed via a QR code.
With this special collection of digital assets, fans get to partake in the 2022 Billboard Music Awards in a way that creates interaction, as well as a sense of shared ownership.
Trend Themes
1. Live NFT Minting - Live NFT Minting during events can create interactive experiences for fans and provide opportunities for brands to offer exclusive digital collectibles.
2. Real-time Unlocking of Nfts - Real-time unlocking of NFTs during live events provides a sense of urgency and exclusivity, making it a great way to attract and engage fans.
3. QR Code Collectibles - QR code collectibles can be redeemed by fans for exclusive digital content, creating a unique and memorable experience.
Industry Implications
1. Entertainment - The entertainment industry can leverage Live NFT Minting and real-time unlocking of NFTs to create interactive experiences for fans and monetize their content.
2. Advertising - Advertising industry can use Live NFT Minting and QR code collectibles to create unique and engaging campaigns that offer consumers exclusive digital content.
3. Retail - Retail industry can use NFTs and QR code collectibles to reward loyal customers with exclusive digital content, increasing brand engagement and customer retention.
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