Nutrella's Friendly Interactive Mirror Doles Out Feel-Good Compliments
Laura McQuarrie — August 12, 2014 — Marketing
References: nutella & creativecriminals
Nutrella set up an interesting stunt in Brazil featuring an interactive mirror that dished out compliments to people passing by. The giant framed mirror was set up outdoors in the park and it began chatting with people, admiring smiles, outfits and haircuts.
Behind the scenes, you can see that the stunt simple involved setting up a camera and a microphone from a distance so that the mirror could make appropriate comments for each person. In return for a lovely laugh or a smile, the passersby were rewarded with a basket full of surprises and even more smile-inducing gifts, tying in with the message that Nutrella "Awakens a smile in you," which is bound to be memorable.
Behind the scenes, you can see that the stunt simple involved setting up a camera and a microphone from a distance so that the mirror could make appropriate comments for each person. In return for a lovely laugh or a smile, the passersby were rewarded with a basket full of surprises and even more smile-inducing gifts, tying in with the message that Nutrella "Awakens a smile in you," which is bound to be memorable.
Trend Themes
1. Interactive Mirrors - Disruptive innovation opportunity: Develop interactive mirrors that provide personalized compliments and boost self-esteem.
2. Emotional Marketing - Disruptive innovation opportunity: Implement emotional marketing tactics, such as complimenting mirrors, to create memorable and engaging brand experiences.
3. Surprise Rewards - Disruptive innovation opportunity: Incorporate surprise rewards as part of marketing campaigns to surprise and delight customers, creating a positive brand association.
Industry Implications
1. Retail - Disruptive innovation opportunity: Introduce interactive mirrors in retail stores to enhance the shopping experience and increase consumer satisfaction.
2. Hospitality - Disruptive innovation opportunity: Use interactive mirrors in hotel rooms to provide a personalized and uplifting experience for guests.
3. Advertising - Disruptive innovation opportunity: Incorporate interactive mirrors in advertising campaigns to capture viewers' attention and evoke positive emotions.
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