QuickChek Leverages Paytronix for New Loyalty Program
Grace Mahas — September 25, 2020 — Business
References: retailcustomerexperience
Convenience market retailer, QuickChek Corp, recently partnered with digital guest experience platform, Paytronix Systems, to launch a new customer loyalty program, called QuickChek Rewards. The three-tiered loyalty program is available through a Paytronix-powered QC Mobile App and helps app users earn rewards for both food and beverage purchases.
Eric Rush, QuickChek Digital Marketing and Advertising Manager, commented on the partnership, stating: "We are learning a tremendous amount about our own customers, including things we weren't even aware that we didn't know. QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we're learning, we can provide members with tailored rewards that make for a better shopping experience."
Image Credit: Shutterstock
Eric Rush, QuickChek Digital Marketing and Advertising Manager, commented on the partnership, stating: "We are learning a tremendous amount about our own customers, including things we weren't even aware that we didn't know. QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we're learning, we can provide members with tailored rewards that make for a better shopping experience."
Image Credit: Shutterstock
Trend Themes
1. Digital Loyalty Programs - QuickChek's loyalty program shows the increasing trend for retailers to utilize digital platforms to engage customers and create personalized experiences.
2. Customer Data Analysis - QuickChek's partnership with Paytronix highlights the trend of using advanced data analysis to better understand customers and their buying habits.
3. Mobile App Integration - QuickChek's loyalty program exemplifies the trend of incorporating mobile applications to create seamless and convenient experiences for customers.
Industry Implications
1. Retail - The QuickChek Rewards program is a disruptive innovation opportunity for retailers seeking to attract and retain customers through personalized rewards and tailored shopping experiences.
2. Technology - The digital guest experience platform provided by Paytronix Systems presents an innovative opportunity for companies seeking to enhance the customer experience through technology.
3. Food & Beverage - QuickChek Rewards showcases the potential for loyalty programs in the food and beverage industry to drive customer engagement, repeat business, and sales growth.
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