Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
Laura McQuarrie — December 8, 2014 — Marketing
References: tedbakerblog & adsoftheworld
This interactive Christmas campaign from Ted Baker takes the form of a choose your own adventure style game on Instagram that's being rolled out over the course of three weeks, giving fans the chance to win a variety of prizes.
The #TedsElfie story follows a festive night at the North Pole, where all the elves have suddenly gone missing and all that remains is a mysterious "elfie" that's been taken by Santa. In order to help locate the elves, fans are being asked to hunt through the images, locating Christmas elves in the illustrated images. Pulling up an image of a log cabin for example makes use of the tagging on Instagram to ask if a user wants to check around the back of the cabin or look inside the house.
The #TedsElfie story follows a festive night at the North Pole, where all the elves have suddenly gone missing and all that remains is a mysterious "elfie" that's been taken by Santa. In order to help locate the elves, fans are being asked to hunt through the images, locating Christmas elves in the illustrated images. Pulling up an image of a log cabin for example makes use of the tagging on Instagram to ask if a user wants to check around the back of the cabin or look inside the house.
Trend Themes
1. Interactive Campaigns - More businesses will adopt interactive campaigns that engage their customers.
2. Social Media Engagement - Businesses will use social media platforms to engage their customers and create brand awareness.
3. Gamification Marketing - Gamification marketing will be used in more campaigns to make them more interactive and fun for customers.
Industry Implications
1. Retail - Retailers will use interactive campaigns to attract and engage customers, ultimately driving sales.
2. E-commerce - E-commerce businesses will use gamification marketing to create a unique and fun shopping experience for their customers.
3. Marketing and Advertising - The marketing and advertising industry will shift towards more interactive campaigns to better engage with customers and drive brand awareness.
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