Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Social Media Slide Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Superdry Launched an Influencer Campaign on the TikTok Platform

— December 10, 2019 — Marketing
Superdry, the fashion brand, is launching a Christmas-themed influencer campaign on the TikTok platform. The campaign focuses on Australasian markets, and it features a number of different popular influencers on the platform. Some of the notable influencers include Lakota Johnson and Tim Montgomery.

The campaign is titled 'One for Me, One for You,' and it features influencers gifting each other slides from Superdry. The Christmas-themed influencer campaign saw some initial success, as it was able to reach 2.8 million people organically before it was launched.

The company also indicated the importance of the TikTok platform in its marketing decisions. Matthew Iozzi is the head of marking and PR for Superdry, and he spoke bout the potential of the platform, “It’s the new frontier of social media.”


Image Credit: Superdry
Trend Themes
1. Influencer Slide Campaigns - Focusing on influencer gifting could be a disruptive innovation for brands looking to boost reach on social media.
2. Regional Targeted Campaigns - Regional campaigns that leverage local influencers could be a cost-effective and targeted way for brands to reach new markets.
3. Tiktok Marketing - As TikTok rises in popularity, tapping into the platform's influence could be a promising way for brands to capture audiences.
Industry Implications
1. Fashion Retail - Fashion brands could benefit from influencer slide campaigns and targeted regional campaigns on social media.
2. Marketing and PR - Marketing and PR firms could position themselves as experts in TikTok marketing and help companies leverage the platform.
3. Social Media Platforms - TikTok and other emerging social media platforms could benefit from partnerships with brands looking to capitalize on new frontiers in marketing.
4
Score
Popularity
Activity
Freshness