These Interactive Billboards Give Away Free Summer Gear
Michael Baxter — March 12, 2014 — Marketing
There are few things that are more fun for a public place than an interactive billboard. They engage entire crowds and bring people together in ways that static ones simply can't. Soda maker L&P has come up with an interactive billboard that has people feeling the warmth.
It may still be winter in the Northern Hemisphere but that doesn't mean that it is't summer somewhere. These billboards came about in New Zealand and feature surfaces with detachable summer gear. Considering New Zealand is making one last push at its summer season, the billboards make sense as a last hurrah for the sunny months.
People walking by can grab yellow towels and flip flops off of the billboards for use at any beach nearby. Summer may be fading away for the South but there's still some fun to be had.
It may still be winter in the Northern Hemisphere but that doesn't mean that it is't summer somewhere. These billboards came about in New Zealand and feature surfaces with detachable summer gear. Considering New Zealand is making one last push at its summer season, the billboards make sense as a last hurrah for the sunny months.
People walking by can grab yellow towels and flip flops off of the billboards for use at any beach nearby. Summer may be fading away for the South but there's still some fun to be had.
Trend Themes
1. Interactive Billboards - Interactive billboards engage crowds and bring people together in ways that static ones can't.
2. Detachable Surfaces - Detachable surfaces on billboards offer an interactive and engaging experience for passersby.
3. Free Summer Gear - Offering free summer gear on billboards allows people to enjoy the summer season to the fullest.
Industry Implications
1. Advertising - The advertising industry can capitalize on interactive billboards to attract and engage customers more effectively.
2. Outdoor Recreation - The outdoor recreation industry can benefit from detachable surface technology on billboards to enhance the experiential aspect of their offerings.
3. Retail - The retail industry can explore opportunities to partner with billboard advertisers and offer free summer gear to drive foot traffic to their stores.
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