Cambridge Consultants' Bar Creates Dynamic Serving Experiences
Laura McQuarrie — December 11, 2019 — Lifestyle
References: cambridgeconsultants & nfcw
Cambridge Consultants created an interactive bar that leverages the abilities of NFC technology to enhance the way adults order drinks. The experience begins by having a user input their drink order from their mobile device at the table, so that they can remain seated with their group and get a notification when the order is ready.
At the bar, the phone's role in the experience is not over, as it can be placed on the table to create digital bubbles that can be played with—beyond being interactive and visually engaging, these bubbles also help to highlight the different types of drinks being served. With machine vision, the projections are updated and labeled accordingly to tell various beverages apart. Cambridge Consultants notes that "once all the drinks have been placed on the bar the bubbles burst and the order is complete.”
At the bar, the phone's role in the experience is not over, as it can be placed on the table to create digital bubbles that can be played with—beyond being interactive and visually engaging, these bubbles also help to highlight the different types of drinks being served. With machine vision, the projections are updated and labeled accordingly to tell various beverages apart. Cambridge Consultants notes that "once all the drinks have been placed on the bar the bubbles burst and the order is complete.”
Trend Themes
1. Nfc-enhanced Bars - Opportunity to leverage NFC technology to create interactive and personalized experiences at bars.
2. Digital Interactive Installations - Opportunity to create digital experiences for customers that enhance the consumption of products.
3. Machine Vision in Hospitality - Opportunity to apply machine vision technology to create immersive and interactive experiences at bars and restaurants.
Industry Implications
1. Hospitality Industry - Potential to deploy NFC-enhanced bars to create personalized and digital experiences that drive demand.
2. Consumer Electronics Industry - Opportunity to develop products that enable customers to interact with digital installations at bars and restaurants.
3. Technology Consulting Industry - Opportunity to provide machine vision solutions to bars and restaurants to create personalized and interactive experiences for their guests.
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