New Balance and Joe Freshgoods Launch the Inside Voices Pack
References: joefreshgoods & hypebeast
Joe Freshgoods works in collaboration with New Balance on a new sneaker together with the Inside Voices launch that is accompanied by apparel as well. This marks the third time that the duo is joining forces and to launch the shoe, the Inside Clothes campaign video conceptualizes the inspiration behind the range.
Joe talks about the words written by Harold Green, a renowned poet, stating that “To me, telling the story is way more important than selling the product. So, when conceptualizing the idea behind Inside Voices, I wanted someone that could speak with their chest poked out, but from the heart. It’s often a goal of mine to work with Chicago artists so I thought there would be no one better than renowned poet, Harold Green, to visualize with words what Inside Voices meant to me.”
Image Credit: New Balance
Joe talks about the words written by Harold Green, a renowned poet, stating that “To me, telling the story is way more important than selling the product. So, when conceptualizing the idea behind Inside Voices, I wanted someone that could speak with their chest poked out, but from the heart. It’s often a goal of mine to work with Chicago artists so I thought there would be no one better than renowned poet, Harold Green, to visualize with words what Inside Voices meant to me.”
Image Credit: New Balance
Trend Themes
1. Sneaker Collaboration Trends - As seen with New Balance and Joe Freshgoods' third collaboration, there is an opportunity for brands to work together to launch innovative, limited-edition footwear.
2. Innovative Shoe Design Trends - With the launch of the Inside Voices pack, brands can look into designing footwear that combines both style and functionality, such as breathable materials and comfortable soles.
3. Storytelling in Fashion Trends - The Inside Voices campaign showcases the importance of storytelling in fashion, highlighting how brands can use narratives to connect with audiences and build brand awareness.
Industry Implications
1. Fashion and Footwear Industry - The collaboration between New Balance and Joe Freshgoods highlights a disruption opportunity for brands in the fashion and footwear industry to create limited edition collections collaboratively.
2. Textile Industry - The use of breathable materials in the production of the Inside Voices pack opens opportunities for disruptive innovation such as sustainable, eco-friendly textiles.
3. Marketing and Advertising Industry - The Inside Voices campaign showcases how marketers and advertisers can utilize storytelling to connect with audiences effectively and build brand awareness.
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