New Balance & Freshgoods Drop the Conversations Amongst Us Shoe
New Balance works in collaboration with Freshgoods on a new iteration of the signature 2002r sneaker model with the 'Conversations Amongst Us' design. The shoe joins the ongoing pack with the existing 550s and it takes on a similar cream tonal palette as the base foundation.
This time around, the shoes are made from a blend of smooth White mesh, fine-grain leather materials, and suede. A glossy cream hue makes its way onto the branding detail by the lateral counter and overlaying on top of the toe box. Bright orange can be seen on the seams, the tongue, and the cutouts at the heel that read "Conversations" and "Amongst Us." The oval tongue tabs are designed in light blue for contrast and it all sits on the N-ERGY midsole.
Image Credit: New Balance
This time around, the shoes are made from a blend of smooth White mesh, fine-grain leather materials, and suede. A glossy cream hue makes its way onto the branding detail by the lateral counter and overlaying on top of the toe box. Bright orange can be seen on the seams, the tongue, and the cutouts at the heel that read "Conversations" and "Amongst Us." The oval tongue tabs are designed in light blue for contrast and it all sits on the N-ERGY midsole.
Image Credit: New Balance
Trend Themes
1. Inclusive Footwear Design - Opportunity for brands to create footwear designs that cater to all consumers regardless of gender, race, or sexual orientation.
2. Collaborative Sneaker Design - Opportunity for brands to collaborate with artists and designers to create unique and exclusive sneaker designs that resonate with consumers.
3. Sustainable Footwear Materials - Opportunity for brands to explore sustainable and eco-friendly materials to create footwear that appeals to environmentally conscious consumers.
Industry Implications
1. Footwear - Inclusive and collaborative designs can disrupt the traditional footwear industry, leading to increased sales and brand loyalty.
2. Art & Fashion - Collaborative sneaker designs can disrupt the fashion industry by providing a new canvas for artists and designers to showcase their work.
3. Sustainability - Sustainable footwear materials can disrupt the fashion and footwear industry, leading to increased demand for eco-friendly options and reducing the environmental impact of the industry.
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