Aldi's Festive British Chicken is Basted with a Boozy Marinade
Laura McQuarrie — January 9, 2018 — Lifestyle
There are dozens of infused chicken recipes available to consumers online, but many of them spotlight simple spices like cardamom and thyme. In order to help consumers indulge over the holiday season, Aldi offered a decadent Specially Selected Prosecco Infused British Chicken.
The whole chicken was basted with a Prosecco marinade, a wine and mushroom seasoning and topped off with a finish of edible gold for added luxury. To preserve the freshness of the product, the whole chicken could be cooked in a bag to seal in all of its rich juices and flavors.
For the holiday season, Aldi also unveiled a range of festive products that incorporated alcohol in some way or another, such as its Specially Selected Outdoor Bred British Pork Cocktail Sausages with Prosecco, Cranberry and Orange.
The whole chicken was basted with a Prosecco marinade, a wine and mushroom seasoning and topped off with a finish of edible gold for added luxury. To preserve the freshness of the product, the whole chicken could be cooked in a bag to seal in all of its rich juices and flavors.
For the holiday season, Aldi also unveiled a range of festive products that incorporated alcohol in some way or another, such as its Specially Selected Outdoor Bred British Pork Cocktail Sausages with Prosecco, Cranberry and Orange.
Trend Themes
1. Alcohol-infused Foods - Opportunity for innovative food and beverage companies to create unique, luxurious products by infusing alcohol into traditional recipes.
2. Premium Holiday Offerings - Potential for retailers to capture consumers' attention by offering high-end, festive items that elevate the holiday dining experience.
3. Convenient Cooking Methods - Scope for kitchen appliance manufacturers to develop user-friendly cooking solutions that enhance convenience, such as cooking bags for sealing in flavors and juices.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage manufacturers to tap into the growing demand for unique and indulgent products by incorporating alcohol into their offerings.
2. Retail - Potential for retailers to differentiate themselves and attract customers by providing premium, alcohol-infused holiday products that create a sense of luxury.
3. Kitchen Appliances - Opportunity for kitchen appliance manufacturers to develop and promote cooking solutions that make it easier for consumers to prepare flavorful, restaurant-quality meals at home.
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