Seara's Shawaya Chicken for Roasting Goes from Freezer to Oven
Laura McQuarrie — February 14, 2022 — Lifestyle
References: prnewswire
Seara's Shawaya Chicken for Roasting introduces a new line that makes it easy to enjoy roasted chicken that can be cooked in the oven or air fryer after coming straight out of the freezer. The First Frozen Marinated Whole Chicken is a ready-to-cook option for those who want to season their own poultry, while the First Frozen Tender Whole Chicken exists as a similar solution that's pre-marinated with brine. Hot Curry, Kabsa and Italian flavors are available to take the time and stress out of cooking rotisserie-style chicken at home.
With this line, the company is primarily focused on simplifying the lives of Middle Eastern women "who juggle multiple roles with a greater demand of their time than ever before."
With this line, the company is primarily focused on simplifying the lives of Middle Eastern women "who juggle multiple roles with a greater demand of their time than ever before."
Trend Themes
1. Frozen Marinated Whole Chickens - The trend of frozen marinated whole chickens is catering to busy consumers who want a quick, convenient, and flavorful meal solution.
2. Ready-to-cook Poultry - The trend of ready-to-cook poultry offers consumers the convenience of having a prepared meal solution without sacrificing flavor or quality.
3. Frozen Foods for Time-strapped Consumers - The trend of frozen foods that can be cooked quickly and easily is gaining popularity among time-strapped consumers seeking convenient meal solutions.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can capitalize on the opportunity to develop and market new frozen marinated poultry products to meet the growing demand for convenient meal solutions.
2. Retail - Retailers can recognize the opportunity to offer a wider selection of frozen marinated poultry products to meet the needs of busy consumers seeking quick and easy meal solutions.
3. E-commerce - E-commerce websites can capitalize on the convenience trend by offering a wider selection of frozen marinated poultry products and delivering them straight to consumers' doors.
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