Shoppers are Doing the Savings Shuffle in Walmart's Tik Tok Campaign
Ellen Smith — December 9, 2019 — Social Media
References: walmart & mobilemarketer
Walmart's TikTok campaign is encouraging consumers to share their in-store savings experiences in an entertaining manner by using the hashtag #SavingsShuffle.
Through this campaign, shoppers are encouraged to perform and record a dance to express their excitement after finding a Walmart bargain. To launch the campaign, Walmart tapped six social media influencers with impressive TikTok followings to record themselves dancing among some of the store's low-priced items. One of these videos was produced by content creator and influencer Adam Waheed, who who has a TikTok following of over 1.7 million.
This marketing campaign marks the retail giant's first branded hashtag on the TikTok platform, and amassed over 450 million views in its first month.
Image Credit: Walmart
Through this campaign, shoppers are encouraged to perform and record a dance to express their excitement after finding a Walmart bargain. To launch the campaign, Walmart tapped six social media influencers with impressive TikTok followings to record themselves dancing among some of the store's low-priced items. One of these videos was produced by content creator and influencer Adam Waheed, who who has a TikTok following of over 1.7 million.
This marketing campaign marks the retail giant's first branded hashtag on the TikTok platform, and amassed over 450 million views in its first month.
Image Credit: Walmart
Trend Themes
1. Influencer Marketing on Tiktok - Businesses can use social media influencers on TikTok to increase brand awareness and generate buzz.
2. User-generated Content - Utilizing user-generated content, such as through a hashtag campaign, can increase engagement and reach with a brand's target audience.
3. Entertainment in Advertising - Adding an element of entertainment to advertising campaigns, such as through dancing or other unique experiences, can help build a brand's personality and increase consumer engagement.
Industry Implications
1. Retail - Retail companies can use in-store experiences and social media campaigns to drive consumer engagement and increase sales.
2. Marketing - Marketing agencies can develop creative advertising campaigns for their clients by incorporating dance challenges and other interactive experiences on social media platforms like TikTok.
3. Entertainment Industry - The entertainment industry can collaborate with businesses to create engaging and innovative campaigns that utilize dance challenges and other interactive experiences to promote new releases and events.
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