Universal Standard & adidas Created Inclusive Clothing
Laura McQuarrie — October 9, 2019 — Fashion
References: adidas & universalstandard
Size-inclusive clothing brand Universal Standard is passionate about making high-quality designs for people of all shapes and sizes and it is disrupting the fashion industry with a number of partnerships, including one with adidas—the Universal Standard x adidas range has sizes from 00 to 40. The high-quality activewear capsule introduces four colorways and high-performance styles that can keep up with everything from dancing to basketball and beyond.
Universal Standard is set on introducing "a new normal that shifts the way women look at fashion, and how fashion looks at women." Thanks to this partnership, adidas will be introducing activewear from XXS to 4X, serving more women than ever before. Some of the styles that are available include leggings, t-shirts, tank tops, shorts and zip-up hoodies in black, white and maroon and earth colors.
Universal Standard is set on introducing "a new normal that shifts the way women look at fashion, and how fashion looks at women." Thanks to this partnership, adidas will be introducing activewear from XXS to 4X, serving more women than ever before. Some of the styles that are available include leggings, t-shirts, tank tops, shorts and zip-up hoodies in black, white and maroon and earth colors.
Trend Themes
1. Size-inclusive Activewear - By offering sizes from 00 to 40, Universal Standard and adidas are disrupting the fashion industry with their inclusive approach to activewear.
2. Collaborative Fashion Partnerships - Universal Standard's collaboration with adidas showcases the trend of brands partnering to create inclusive clothing ranges that cater to a wide range of body types.
3. Shifting Fashion Norms - Universal Standard is challenging conventional fashion norms by promoting a new normal that embraces diversity in size and shape.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt traditional sizing standards and embrace inclusive designs that cater to a diverse range of body types.
2. Activewear - The activewear industry can capitalize on the trend of size-inclusive collaborations to cater to a wider customer base and promote inclusivity in fitness and sports.
3. Athletic Apparel - By offering extended sizes, athletic apparel companies can tap into a growing market demand for inclusive clothing options that cater to people of all shapes and sizes.
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