The Importers Coffee Capsule Boxes Denotes Playfulness and Style
Meghan Young — April 19, 2016 — Lifestyle
References: creatingastorm.co.za & packageinspiration
Coffee is a product that can take on a ton of different personalities and yet more often than not companies and brands like to focus on its warm and sophisticated qualities -- not so with the Importers Coffee Capsule Boxes. Although still undeniably chic, the use of vibrant colors and stylish typography gives the overall design a playful vibe that will appeal to a wider range of customers.
Designed by storm wiggett, an ad agency based in South Africa, the Importers Coffee Capsule Boxes specifically involve the brand's Dolce Gusto line. Interestingly, Packaging Inspiration reports, "With a 40% increase in sales since their design rebrand, these boxes just add to their new show stopping range." That's a huge bump, especially if its attributed closely to the package redesign. Refreshing a brand is key.
Designed by storm wiggett, an ad agency based in South Africa, the Importers Coffee Capsule Boxes specifically involve the brand's Dolce Gusto line. Interestingly, Packaging Inspiration reports, "With a 40% increase in sales since their design rebrand, these boxes just add to their new show stopping range." That's a huge bump, especially if its attributed closely to the package redesign. Refreshing a brand is key.
Trend Themes
1. Vibrant Packaging Designs - Brands can attract customers with playful packaging designs that break away from traditional sophistication.
2. Brand Refreshment - Refreshing a brand's packaging design can lead to significant increases in sales.
3. Typography Playfulness - Using playful typography can add a touch of whimsy to a product's packaging design.
Industry Implications
1. Coffee Industry - Coffee companies can differentiate themselves in a crowded market by investing in eye-catching and playful packaging designs.
2. Design Industry - Design agencies can offer their expertise to brands looking to refresh their packaging designs and create a unique identity.
3. Retail Industry - Retail companies can benefit from vibrant and playful packaging designs by elevating their product's shelf appeal and attracting more customers.
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