The Imaginaria Creative Roasts Some Jalapenos to Give Thanks
Susan Keefe — December 3, 2011 — Lifestyle
References: imaginariacreative & lovelypackage
Design firm Imaginaria Creative ushered in the festive season by sending their loyal clients a little something to spice up their holidays. The creative director of the firm bottled his famous Fire Roasted Jalapenos in a medley of soy sauce, lime juice and a super secret combination of spices and sent them off to loyal customers. This fiery concoction was aptly named Happy Holipenos.
The feisty packaging selected to house the delectable jalapenos echos their zesty flavor. Each jar includes a unique holiday recipe and a few helpful hints on how you can inject a little heat into your usual seasonal dishes. The die-cut main label, top label and quality stamp sport aesthetics that reference Latin American culture and hint at the tasty inferno within. To give these jars an extra mark of importance, the gifts were distributed in silkscreen canvas bags bearing similar typography and graphic design as the labels.
The Imaginaria Creative has certainly found a festive and feisty way to show appreciation for a lucrative year.
The feisty packaging selected to house the delectable jalapenos echos their zesty flavor. Each jar includes a unique holiday recipe and a few helpful hints on how you can inject a little heat into your usual seasonal dishes. The die-cut main label, top label and quality stamp sport aesthetics that reference Latin American culture and hint at the tasty inferno within. To give these jars an extra mark of importance, the gifts were distributed in silkscreen canvas bags bearing similar typography and graphic design as the labels.
The Imaginaria Creative has certainly found a festive and feisty way to show appreciation for a lucrative year.
Trend Themes
1. Personalized Customer Appreciation - Opportunity to create unique and customized gifts for loyal customers, enhancing brand loyalty and customer satisfaction.
2. Innovative Packaging Designs - Chance to develop eye-catching packaging that reflects the product's characteristics and stands out on the shelf.
3. Gourmet Food Experiences - Potential to offer customers unique and high-quality food products that elevate their dining experiences.
Industry Implications
1. Design and Creative Services - Disruptive innovation opportunity lies in offering personalized packaging designs and customized gift options.
2. Food and Beverage - Opportunity to develop gourmet food products that appeal to customers looking for unique and flavorful experiences.
3. Marketing and Branding - Chance to create innovative customer appreciation strategies that strengthen brand loyalty and foster customer relationships.
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