The IM Leather Paper Campaign Promotes a Textured Stationary Product
Meghan Young — October 2, 2012 — Marketing
References: draftfcb & ibelieveinadv
The IM Leather Paper campaign promotes a rather unique product. Although the existence of leather paper may seem strange to some, it probably has a lot of use in both the real and artistic worlds. For those who do find uses for such stationary, the more realistic it is, the better. That is exactly what the ad campaign advocates at least. It reads, "Close to real."
Conceived and executed by the Draftfcb ad agency branch based in China, the IM Leather Paper campaign revolves around images of what appears to be real animals including a crocodile and camel. Of course, upon closer inspection, it becomes obvious that the animals are far from real. The giveaway is the turned down edge of one of their body parts, which reveals the paper back.
Conceived and executed by the Draftfcb ad agency branch based in China, the IM Leather Paper campaign revolves around images of what appears to be real animals including a crocodile and camel. Of course, upon closer inspection, it becomes obvious that the animals are far from real. The giveaway is the turned down edge of one of their body parts, which reveals the paper back.
Trend Themes
1. Realistic Faux Animal Ads - Opportunity for disruptive innovation in the advertising industry by creating realistic faux animal ads that capture attention and engage viewers.
2. Leather Paper Products - Opportunity for disruptive innovation in the stationery industry by developing high-quality, textured leather paper products that cater to both functional and artistic purposes.
3. Artificial Animal Texture Technology - Opportunity for disruptive innovation in the textile industry by exploring advanced materials and techniques to create realistic textures of animals for various applications.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by leveraging creative and unconventional approaches to capture audience attention and create memorable campaigns.
2. Stationery - Opportunity for disruptive innovation in the stationery industry by introducing unique and unconventional materials like leather paper, appealing to niche markets and creative professionals.
3. Textile - Opportunity for disruptive innovation in the textile industry by developing advanced materials and techniques to replicate animal textures and offer realistic alternatives for various applications.
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