The If Only for a Second Mimi Foundation Campaign Stars Cancer Patients
Laura McQuarrie — July 19, 2014 — Marketing
References: mimi-foundation.org & adsoftheworld
Last year, the Mimi Foundation released the 'If Only for a Second' campaign, which featured a video of cancer patients looking in the mirror after being given an absolutely outrageous makeover. This print campaign follows up the video, showing more people who are shocked at the crazy transformations.
These photos capture the exact moments the participants opened their eyes to look at the outrageous makeup and hair looks. Cancer patients undergo a lot of physical changes that can be extremely unfamiliar and frustrating, and even though there are a lot of cancer campaigns out there that are about motivation and inspiration, but this is one that just gives a good laugh, which can be a rare thing when you're suffering so badly.
These photos capture the exact moments the participants opened their eyes to look at the outrageous makeup and hair looks. Cancer patients undergo a lot of physical changes that can be extremely unfamiliar and frustrating, and even though there are a lot of cancer campaigns out there that are about motivation and inspiration, but this is one that just gives a good laugh, which can be a rare thing when you're suffering so badly.
Trend Themes
1. Outrageous Makeover Campaigns - Opportunity for beauty brands to collaborate with non-profit organizations to create transformative and uplifting campaigns that bring joy to those facing adversity.
2. Emotional Impact Advertising - Opportunity for marketers to develop advertising campaigns that evoke strong emotional responses, such as laughter, to connect with consumers on a deeper level.
3. Holistic Support for Cancer Patients - Opportunity for healthcare and wellness industries to provide comprehensive support systems that address the emotional and psychological needs of cancer patients in addition to medical care.
Industry Implications
1. Beauty - Beauty brands can partner with non-profit organizations to create impactful makeovers that boost the confidence and spirits of cancer patients.
2. Marketing and Advertising - Marketers and advertisers can harness the power of emotions to create memorable campaigns that resonates with the target audience.
3. Healthcare and Wellness - Healthcare and wellness industries can create holistic support programs that provide emotional and psychological well-being to cancer patients alongside medical treatment.
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