Seventeen's Ice Cream Vending Machine Initiates a Dance Off
Laura McQuarrie — April 29, 2014 — Marketing
References: ezaki-glico & japantrends
On April 26th, the Seventeen ice cream vending machine was set up in Shibuya’s Marui City, giving people the chance to bust a move in exchange for one of 17 Seventeen ice cream brand treats.
The Dance Dance Revolution-like vending machine challenged people to choose a flavor and try to match the movements of up-and-coming star Ayami Muto onscreen, who wore a different color to represent each flavor. People that didn't have two left feet were rewarded with a tasty ice cream treat, as well as an animated video that digitized their dance movements.
Before getting a cool and refreshing treat from the vending machine, performing a choreographed dance is a pretty fun way to work up an appetite. Although the machine was only around for a day, hopefully it will make some more surprise appearances throughout the summer.
The Dance Dance Revolution-like vending machine challenged people to choose a flavor and try to match the movements of up-and-coming star Ayami Muto onscreen, who wore a different color to represent each flavor. People that didn't have two left feet were rewarded with a tasty ice cream treat, as well as an animated video that digitized their dance movements.
Before getting a cool and refreshing treat from the vending machine, performing a choreographed dance is a pretty fun way to work up an appetite. Although the machine was only around for a day, hopefully it will make some more surprise appearances throughout the summer.
Trend Themes
1. Interactive Reward Systems - Exploring vending machines that offer rewards based on fun interactions, such as dancing, can create engaging and memorable experiences for consumers.
2. Digitization of Physical Movements - The use of technology to digitize and visualize physical movements can offer personalized and interactive experiences, opening up opportunities for gamification and data collection.
3. Surprise and Temporary Installations - Temporary installations of unique vending machines can create buzz and anticipation among consumers, driving brand awareness and fostering a sense of exclusivity.
Industry Implications
1. Retail and Vending - Innovative vending machine experiences can enhance consumer engagement and provide new avenues for product distribution and promotion.
2. Entertainment and Gaming - The incorporation of elements from dance and gaming culture into vending machines presents opportunities for creating immersive and entertaining experiences for consumers.
3. Marketing and Advertising - Temporary and surprising installations of interactive vending machines can serve as effective marketing tools, generating social media buzz and attracting attention from potential customers.
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