Stew'n'Drew's Ice Cream Container Design Resembles a Real Cone
Laura McQuarrie — October 17, 2014 — Lifestyle
References: facebook & thedieline
This creative ice cream container design for Stew'n'Drew's Luxury ice cream line mimics the look of a waffle ice cream cone, without any of the mess that comes with eating from an actual cone. Playing off the nostalgia of childhood, the packaging created by my:creative includes a vintage-style stamp with an icon of a two-seater ice cream bike, which creates a sense of fun and sharing.
The flavors of the ice cream are simple: Traditional Vanilla, Chocolate and Strawberry, and this is reflected in the uncomplicated presentation of each flavor, which has a color-coded stamp to match. As a result of introducing the new luxury ice cream packaging, Stew'n'Drew found that it had to produce extra to meet higher demands for its product.
The flavors of the ice cream are simple: Traditional Vanilla, Chocolate and Strawberry, and this is reflected in the uncomplicated presentation of each flavor, which has a color-coded stamp to match. As a result of introducing the new luxury ice cream packaging, Stew'n'Drew found that it had to produce extra to meet higher demands for its product.
Trend Themes
1. Conical Packaging - Disruptive innovation opportunity: Explore different types of conical packaging for various food and beverage products.
2. Nostalgia Marketing - Disruptive innovation opportunity: Incorporate nostalgic elements into packaging designs to evoke positive emotions and create a sense of fun.
3. Color-coded Packaging - Disruptive innovation opportunity: Utilize color-coded packaging to simplify product identification and enhance customer experience.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the visual appeal and functionality of food products.
2. Ice Cream Industry - Disruptive innovation opportunity: Explore unique packaging designs and branding strategies to differentiate ice cream products in the market.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporate nostalgia-driven marketing campaigns to create emotional connections and increase brand loyalty.
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