Baskin-Robbins' is Now Serving USS Butterscotch from Stranger Things
Laura McQuarrie — June 28, 2019 — Lifestyle
References: order.baskinrobbins & prnewswire
For the month of July, Baskin-Robbins is introducing USS Butterscotch as its Flavor of the Month, which is a summery ice cream variety that comes straight from the Scoops Ahoy shop at the Starcourt Mall in Hawkins, Indiana—within the fictitious, 80s-inspired world of Stranger Things. As its name suggests, the July Flavor for the Month is a butterscotch-flavored ice cream that boasts butterscotch pieces and a toffee-flavored ribbon.
Baskin-Robbins is serving the ice cream flavor inspired by the show as a decadent, three-scoop USS Butterscotch Sundae that's complete with waffle sales, as well as selling the unique flavor in pre-packed quarts.
For National Ice Cream Day, Baskin-Robbins is offering some sweet deals that include the USS Butterscotch.
Baskin-Robbins is serving the ice cream flavor inspired by the show as a decadent, three-scoop USS Butterscotch Sundae that's complete with waffle sales, as well as selling the unique flavor in pre-packed quarts.
For National Ice Cream Day, Baskin-Robbins is offering some sweet deals that include the USS Butterscotch.
Trend Themes
1. Seasonal Ice Cream Varieties - The introduction of USS Butterscotch as Baskin-Robbins' Flavor of the Month shows the trend of creating unique and limited-time ice cream flavors based on popular themes.
2. Fictional Food Experiences - The partnership with Stranger Things and the inclusion of Scoops Ahoy ice cream in Baskin-Robbins' menu exemplifies the trend of bringing fictional food experiences to life, creating an immersive and nostalgic dining experience for customers.
3. Novelty Sundae Offerings - The three-scoop USS Butterscotch Sundae with waffle sales highlights the trend of offering creative and indulgent sundae options, attracting customers with unique and visually appealing dessert choices.
Industry Implications
1. Ice Cream Retail - The introduction of USS Butterscotch as a seasonal flavor and the special deals for National Ice Cream Day present opportunities for ice cream retailers to attract customers with innovative and limited-edition offerings.
2. Entertainment Merchandising - The collaboration with Stranger Things showcases the potential for entertainment franchises to expand their merchandising opportunities by partnering with food and beverage companies, creating a new revenue stream.
3. Restaurant and Food Experiences - The inclusion of themed ice cream flavors and fictional food experiences demonstrates the potential for restaurants and food establishments to enhance their offerings with unique and immersive dining experiences.
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