ibis Hotels' 'SweetBed' Provides a View of Brighton's Big Screen
Laura McQuarrie — June 6, 2016 — Lifestyle
References: ibis & eventmagazine
ibis Hotels is launching a new VIP experience targeted at those who will be watching UEFA Euro 2016. Rather than staying home or venturing to a bar to watch one of the matches, fans now have the chance to book an experience that will provide them with an ibis SweetBed from which to watch all the action on Brighton’s Big Screen.
As well as being able to watch sports content from the comfort of the SweetBed, VIP ticketholders will also be able to tune into movies like Frozen, Star Wars: The Force Awakens and Spectre.
Bed-style seating has become integrated into everything from cinemas to restaurants, enticing the public to indulge in familiar experiences with more of an emphasis on comfort.
As well as being able to watch sports content from the comfort of the SweetBed, VIP ticketholders will also be able to tune into movies like Frozen, Star Wars: The Force Awakens and Spectre.
Bed-style seating has become integrated into everything from cinemas to restaurants, enticing the public to indulge in familiar experiences with more of an emphasis on comfort.
Trend Themes
1. Bed-style Seating - Opportunity for businesses to integrate bed-style seating into various entertainment venues, providing a more comfortable and immersive experience for customers.
2. VIP Experiences - Opportunity to create VIP experiences for sports and entertainment events, offering unique and exclusive amenities to attract customers.
3. Crossover Entertainment - Opportunity to combine sports viewing with other forms of entertainment, such as movies, to provide a diverse and engaging experience for customers.
Industry Implications
1. Hospitality - Hotels and resorts can incorporate bed-style seating and offer VIP experiences to enhance guests' comfort and enjoyment.
2. Entertainment - Cinemas, theaters, and sports arenas can adopt bed-style seating and provide VIP experiences to attract a wider audience and differentiate from competitors.
3. Event Planning - Event planners can explore the option of offering bed-style seating and VIP experiences as unique selling points for sports and entertainment events.
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