'I Am Nutz' is an Organic Peanut Snack Covered with Toasted Amaranth
Laura McQuarrie — February 20, 2020 — Lifestyle
Amaranth is an ancient grain that's often listed alongside buckwheat, chia and quinoa but for the average person, amaranth is still obscure—but I Amaranth's I Am Nutz introduces the ingredient to the US market in a creative way. This naturally gluten-free super-grain is often baked into bars and crisps but I Amaranth offers a different way for people to experience the ingredient with organic peanuts that are covered in toasted organic amaranth.
The salty and spicy nut snacks from I Amaranth are offered in varieties like Chipotle Himalayan Salt and Habanero & Himalayan Salt, which have the potential to appeal to consumers who are looking for an energizing snack that's full of protein—a handful of the travel-friendly bites contains six grams of protein, plus minerals and fiber from the gluten-free grain as well.
The salty and spicy nut snacks from I Amaranth are offered in varieties like Chipotle Himalayan Salt and Habanero & Himalayan Salt, which have the potential to appeal to consumers who are looking for an energizing snack that's full of protein—a handful of the travel-friendly bites contains six grams of protein, plus minerals and fiber from the gluten-free grain as well.
Trend Themes
1. Ancient Grains - Introducing ancient grains like amaranth into new and creative products presents an opportunity for businesses in the health food industry.
2. Gluten-free Snacks - Developing gluten-free snacks that are flavorful and packed with protein can cater to the growing market of health-conscious consumers.
3. Spicy and Savory Snacks - Creating spicy and savory nut snacks offers a unique flavor profile for consumers seeking bold and flavorful snack options.
Industry Implications
1. Health Food - The health food industry can capitalize on the demand for nutritious and gluten-free snacks incorporating unique ingredients like amaranth.
2. Food Manufacturing - Food manufacturers can explore new product lines by incorporating amaranth to create innovative, protein-rich snacks.
3. Snack Food - The snack food industry can tap into the popularity of spicy and savory snacks by developing new offerings with amaranth-coated nuts.
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