The Insane Grain Snacks are Flavorful and Rich in Nutrients
Michael Hemsworth — May 30, 2020 — Marketing
References: insanegrain & conveniencestore
The Insane Grain snacks are a premium snack option for consumers who are looking for a beneficial way to stave off hunger in a nutritious manner.
The snacks are made with sorghum, which is naturally rich in iron, potassium, B vitamins, folic acid and fiber. The ingredient is also reported to help promote better gut health and deliver greater antioxidant benefits than pomegranates and blueberries. The puffed snacks will come in 24 gram bags in flavors including Salt & Vinegar, Cheese and Salted Caramel, which are all gluten-free, vegan and under 100 calories per bag.
Co-Founder Nigel Parrot spoke on the Insane Grain snacks saying, "I am thrilled to begin a new journey with Rushina Shah on the development of this new powerhouse of a snack brand - Insane Grain. We have carefully built the brand to appeal to as many people as possible so all can benefit from the benefits of sorghum.”
The snacks are made with sorghum, which is naturally rich in iron, potassium, B vitamins, folic acid and fiber. The ingredient is also reported to help promote better gut health and deliver greater antioxidant benefits than pomegranates and blueberries. The puffed snacks will come in 24 gram bags in flavors including Salt & Vinegar, Cheese and Salted Caramel, which are all gluten-free, vegan and under 100 calories per bag.
Co-Founder Nigel Parrot spoke on the Insane Grain snacks saying, "I am thrilled to begin a new journey with Rushina Shah on the development of this new powerhouse of a snack brand - Insane Grain. We have carefully built the brand to appeal to as many people as possible so all can benefit from the benefits of sorghum.”
Trend Themes
1. Supergrain Snacks - The rise of supergrain snacks presents an opportunity for innovative brands to create flavorful and nutrient-rich snack options.
2. Nutritious Convenience - Consumers' increasing demand for convenient yet healthy snacks creates a market for innovative products like Insane Grain snacks.
3. Gut Health Focus - The emphasis on gut health presents an opportunity for food brands to develop snacks that promote digestive well-being, like Insane Grain snacks made with sorghum.
Industry Implications
1. Health Food Industry - The health food industry can tap into the growing demand for nutrient-rich and convenient snacks by offering innovative supergrain options.
2. Plant-based Food Industry - The plant-based food industry can capitalize on the demand for vegan snacks by developing flavorful and nutrient-rich options like Insane Grain snacks.
3. Snack Food Industry - The snack food industry can embrace the trend of nutritious snacking by producing innovative, low-calorie options like Insane Grain puffed snacks.
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