The 'Hunter and Bear's 2012 Birthday' is Phenomenal
Harris Jay Rosenberg Alterman — April 14, 2012 — Marketing
The 'Hunter and Bear's 2012 Birthday' commercial is an outstanding interactive marketing campaign by 'Tipp-Ex.' The time and effort that must have gone into this series in unreal, and makes one appreciate how hard it was to make.
The commercial begins with the Hunter and Bear having a birthday party complete with a cake. Out of nowhere, an asteroid comes flying through the sky and Hunter instructs the viewer to type any year into the white space above to continue the party there. If one types in 1850, another video pops up of Bear and Hunter dressed as cowboys in the old west. Type in the year 400 to see Bear and Hunter ride around a coliseum in chariots. Tipp-Ex made a video for almost any year one can think of, making this time-travelling campaign an instant online hit.
The commercial begins with the Hunter and Bear having a birthday party complete with a cake. Out of nowhere, an asteroid comes flying through the sky and Hunter instructs the viewer to type any year into the white space above to continue the party there. If one types in 1850, another video pops up of Bear and Hunter dressed as cowboys in the old west. Type in the year 400 to see Bear and Hunter ride around a coliseum in chariots. Tipp-Ex made a video for almost any year one can think of, making this time-travelling campaign an instant online hit.
Trend Themes
1. Interactive Marketing - Opportunity for businesses to create engaging and interactive campaigns like 'Hunter and Bear's 2012 Birthday' commercial by Tipp-Ex.
2. Virtual Time Travel - Potential to utilize virtual reality technology to create immersive time travel experiences for users.
3. Seamless Storytelling - Chance to create seamless narratives across multiple videos and platforms, as demonstrated in the 'Hunter and Bear's 2012 Birthday' campaign.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore innovative ways of connecting with consumers through interactive campaigns.
2. Entertainment - Potential for entertainment companies to create virtual reality experiences that allow users to explore different time periods.
3. Digital Marketing - Chance for digital marketing firms to create cohesive and immersive storytelling experiences for brands across various platforms and channels.
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