The Hunger Delivery Video Shows How Pizza is Ending Hunger
Kevin Young — May 16, 2012 — Social Good
Hunger Delivery is a video that shows how the Food Bank Foundation uses pizza delivery to raise awareness about poverty-stricken people.
Many people are able to satisfy their own hunger with one simple phone call to a food delivery service but it's not that easy for everyone. To demonstrate this, the Food Bank Foundation teamed up with two major pizzerias in Asunción, Paraguay. The orders were taken, however, it was deliberately planned to deliver the pizzas late. Of course, frustrated customers complained but upon delivery, they were surprised to learn they were receiving the food for free. The aim was to make people aware of needy people with no access to food along with a simple request for a small contribution.
The Hunger Delivery stunt hit the media and the campaign turned out to be very successful with an accumulation of 50 tons of food that fed more than 13,000 children and elderly folks.
Many people are able to satisfy their own hunger with one simple phone call to a food delivery service but it's not that easy for everyone. To demonstrate this, the Food Bank Foundation teamed up with two major pizzerias in Asunción, Paraguay. The orders were taken, however, it was deliberately planned to deliver the pizzas late. Of course, frustrated customers complained but upon delivery, they were surprised to learn they were receiving the food for free. The aim was to make people aware of needy people with no access to food along with a simple request for a small contribution.
The Hunger Delivery stunt hit the media and the campaign turned out to be very successful with an accumulation of 50 tons of food that fed more than 13,000 children and elderly folks.
Trend Themes
1. Hunger Awareness Campaigns - Disruptive innovation opportunity: Creative campaigns that use food delivery services to raise awareness about hunger and poverty.
2. Charitable Marketing Strategies - Disruptive innovation opportunity: Introducing unique marketing strategies where customers receive free food in exchange for a small contribution to a charitable cause.
3. Social Impact Advertising - Disruptive innovation opportunity: Developing advertising campaigns that engage customers by highlighting social issues and encouraging them to take action.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity: Partnering with charitable organizations to create campaigns that leverage food delivery services to raise awareness and support those in need.
2. Non-profit Organizations - Disruptive innovation opportunity: Collaborating with food delivery services and restaurants to create impactful campaigns that address societal issues and drive contributions.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporating social impact advertising into marketing strategies to engage customers and create a positive brand image aligned with a charitable cause.
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