This Co-Branded Pumpkin Chili Crisp Hummus Shares Fiery-Hot Flavors
Laura McQuarrie — August 31, 2023 — Lifestyle
References: eatlittlesesame & newhope
Sichuan Chili Crisp is hot, spicy, crispy, savory, numbing, and all-natural and this sauce crafted in Chengdu can be experienced in the Little Sesame and Fly By Jing Pumpkin Chili Crisp Hummus. This 2023 NEXTY Awards finalist was recognized in the Best New Condiment, Sauce and/or Dip category for its standout essence that fuses classic Middle Eastern ingredients with "uncensored Chinese flavors."
What's more, the co-branded spicy hummus that gets its heat from Sichuan peppercorns eschews the use of stabilizers, thickeners, additives and gums, and instead leans on the use of freshly squeezed lemon juice as its one and only preservative. This spicy-hot hummus simultaneously satisfies consumers' hunger for fiery flavor profiles, co-branded innovations and cross-cultural flavor fusions. As consumers' palates evolve, they're seeking excitement and diversity in every bite.
What's more, the co-branded spicy hummus that gets its heat from Sichuan peppercorns eschews the use of stabilizers, thickeners, additives and gums, and instead leans on the use of freshly squeezed lemon juice as its one and only preservative. This spicy-hot hummus simultaneously satisfies consumers' hunger for fiery flavor profiles, co-branded innovations and cross-cultural flavor fusions. As consumers' palates evolve, they're seeking excitement and diversity in every bite.
Trend Themes
1. Cross-cultural Flavor Fusions - The co-branded Pumpkin Chili Crisp Hummus showcases the fusion of classic Middle Eastern ingredients with uncensored Chinese flavors, appealing to consumers who crave diverse and exciting taste experiences.
2. Fiery Flavor Profiles - The Sichuan Chili Crisp sauce in the hummus offers a hot, spicy, and numbing taste sensation, catering to consumers who seek bold and intense flavor profiles.
3. Clean Label and Natural Ingredients - The use of all-natural ingredients and the absence of stabilizers, thickeners, additives, and gums in the hummus align with the growing consumer demand for clean label products.
Industry Implications
1. Food and Beverage Manufacturing - The co-branded Chili Crisp Hummus demonstrates how the food and beverage manufacturing industry can leverage cross-cultural flavor fusions to create innovative and exciting products.
2. Condiment and Sauce Industry - The recognition of the Pumpkin Chili Crisp Hummus as a NEXTY Awards finalist in the condiment, sauce, and/or dip category highlights the disruptive opportunity within the condiment and sauce industry to introduce fiery and unique flavors.
3. Plant-based and Healthy Snacks - The use of natural ingredients, absence of artificial additives, and bold flavor profile of the Chili Crisp Hummus taps into the growing market for plant-based and healthy snacks.
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