Humanrace Launches Clothing Available at SSENSE
References: highsnobiety
Pharrell Williams' skincare brand Humanrace prepares to restock after popular demand. This time around, the brand is also launching apparel as well. It features simplistic silhouettes that are true to its branding language and is exclusively available at SSENSE. The new launch featured the Humanrace Sičhona sneaker that is made alongside adidas as a nod to the artist's long-time partnership with the sportswear brand.
The rest of the drop includes a restock of the popular three-step skincare routine. Kicking off with the Rice Powder Cleanser, the Humidfying Cream, and the Lotus Enzyme Exfoliator. The merchandise that accompanies the skincare includes a hoodie, sweatpants, tees, and a button-up shirt. ALl of these are showcased in a site-specific project entitled House of Humanrace.
Image Credit: SSENSE
The rest of the drop includes a restock of the popular three-step skincare routine. Kicking off with the Rice Powder Cleanser, the Humidfying Cream, and the Lotus Enzyme Exfoliator. The merchandise that accompanies the skincare includes a hoodie, sweatpants, tees, and a button-up shirt. ALl of these are showcased in a site-specific project entitled House of Humanrace.
Image Credit: SSENSE
Trend Themes
1. Skincare-apparel Integration - The Humanrace brand's debut of clothing alongside their skincare line demonstrates a trend of integrating skincare and fashion to create a unified brand experience.
2. Simplistic Branding - Humanrace's simplistic silhouettes and branding language reflects a trend of minimalist branding, which showcases potential for disruptive innovation in the fashion and beauty industries in terms of rebranding.
3. Artist-influenced Collaborations - Humanrace's collaboration with adidas showcases a trend of artist-influenced fashion and beauty collaborations, providing potential for similar collaborations to emerge in other industries.
Industry Implications
1. Beauty - The skincare-apparel integration trend provides opportunities for beauty brands to explore merchandise beyond traditional beauty products and potentially reach a wider audience.
2. Fashion - The simplistic branding trend provides opportunities for fashion brands to rebrand to a more minimalist image and set themselves apart from the competition.
3. Sportswear - The trend of artist-influenced fashion collaborations with sportswear brands showcases potential for disruptive innovation in the industry through collaborations with various artists.
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