Hue Packaging Educates Artists About Paints and Pencils
Amelia Roblin — May 28, 2011 — Marketing
References: behance.net & thedieline
The first lesson that the young artist learns is about the the three primary colors, and with this thought in mind, Hue packaging is effective at making such a teaching a life-long consideration when it comes to the basics of visual media.
Student Vanessa Wainwright came up with the concept for this project as a way for creatives to better understand from where the colors of their palettes come from. Centuries ago, painters mixed their own pigments with substances from the local apothecary, and in such a way, this designer aims to keep contemporary artists in tune with the entire process of fine art production.
Hue packaging informs using a straightforward system of vibrant color-coding, enhanced with a simple and concise means of marking the brand's identity and material information.
Student Vanessa Wainwright came up with the concept for this project as a way for creatives to better understand from where the colors of their palettes come from. Centuries ago, painters mixed their own pigments with substances from the local apothecary, and in such a way, this designer aims to keep contemporary artists in tune with the entire process of fine art production.
Hue packaging informs using a straightforward system of vibrant color-coding, enhanced with a simple and concise means of marking the brand's identity and material information.
Trend Themes
1. Color-coded Packaging - Opportunity for brands to use color-coded packaging to educate consumers about their products and enhance brand identity.
2. Educational Packaging - Opportunity to develop packaging that provides educational information to consumers, enhancing their understanding of the product.
3. Transparent Production Process - Opportunity for brands to showcase their production process and promote transparency through packaging design.
Industry Implications
1. Art Supplies - Art supply brands can utilize color-coded packaging to educate artists about their products and differentiate themselves in the market.
2. Education - Opportunity for educational institutions to use educational packaging to enhance learning experiences for students.
3. Manufacturing - Manufacturers can adopt transparent packaging designs to showcase their production process and increase consumer trust.
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