These Huawei Mobile Ads are Pop-Up Pop Culture
Amelia Roblin — August 4, 2011 — Life-Stages
References: arnoldfurnace & adsoftheworld
Smartphones are now marketed as devices on which people can carry out their entire lives, and these Huawei Mobile ads capitalize on this idea. The manufacturer's two new models, the Ideos x1 and the Sonic, promise to enhance your existence beyond the bounds of your touchscreen.
A run of six prints was designed by Arnold Furnace of Sydney, Australia, each featuring one of the sleek handsets. Instead of allowing the high-resolution display to describe the capabilities of these contraptions, the creative team opted for extruded text that could spell out a recipe for consumer appreciation using pop culture references.
The brightly colored cursive text alludes to Facebook stalking, Bieber fever and social media over-sharing. Huawei Mobile ads incorporate a number of techniques that will have teens and tweens hungry for one of these hot handhelds.
A run of six prints was designed by Arnold Furnace of Sydney, Australia, each featuring one of the sleek handsets. Instead of allowing the high-resolution display to describe the capabilities of these contraptions, the creative team opted for extruded text that could spell out a recipe for consumer appreciation using pop culture references.
The brightly colored cursive text alludes to Facebook stalking, Bieber fever and social media over-sharing. Huawei Mobile ads incorporate a number of techniques that will have teens and tweens hungry for one of these hot handhelds.
Trend Themes
1. Enhanced Smartphone Experiences - Disruptive innovation opportunity: Develop new advertising techniques that go beyond traditional product descriptions and utilize pop culture references to engage consumers.
2. Extruded Advertising - Disruptive innovation opportunity: Explore creative ways to use extruded text and typography in advertising to grab consumers' attention and create a unique visual experience.
3. Youth-oriented Marketing - Disruptive innovation opportunity: Target the younger demographic through advertising strategies that incorporate trends in social media, celebrities, and popular culture.
Industry Implications
1. Mobile Technology - Disruptive innovation opportunity: Create innovative features and functionalities in mobile devices that cater to users' desire for enhanced experiences beyond the touchscreen.
2. Advertising - Disruptive innovation opportunity: Develop unconventional advertising techniques and formats to captivate consumers and differentiate brands in a competitive market.
3. Consumer Electronics - Disruptive innovation opportunity: Design smartphones and other consumer electronics that align with the preferences and interests of the youth market, utilizing popular culture references and trends.
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